Stories of Fans and Creators
Made by Us, Loved by You
Fans Love our Products, We Love our Fans
We make products the way we would like to have them ourselves. This means in outstanding Swiss quality, with solution-oriented functionality. We believe in innovation for smart, creative and contemporary products. And our no-frills iconic design is based on simple, distinctive and clean lines. These brand values are defined by our promise to consumers.
As a result, the emotional connection between us and our fans is authentic. We make products for you and you choose our products because you love them. This is how we inspire each other.
Meet some of our creators and some of our fans.
Made by Andrea, loved by us
Designer Andrea García Peña loves the artistic side of her job. Learning the language of a brand in terms of colors, fonts and textures and applying them to a design is what drives her.
Andrea also loves our brand. So much so that she jumped at the chance to enter the Victorinox Limited Edition Design Contest – winning the Patterns of the World edition with her tie-dye motif. The judges of the contest – our fans around the globe – were inspired by its colorful, psychedelic style. It’s now one of ten designs on our Classic Limited Edition 2021 pocket knives.
“After many years designing, I still think “I DID THAT” when I see my work in use.”
Andrea García Peña
Designer, Querétaro
As a mechanic, social worker and nature educator, Felix Immler teaches kids and their adults how to safely handle a pocket knife. His very popular hands-on courses for Victorinox mix making toys out of things found in a forest with wilderness and survival techniques. Felix’s YouTube videos also show how a pocket knife can turn a bored kid into an energized one.
Felix is definitely one of our biggest fans. Inspired at age eight by a Huntsman pocket knife, he’s since been able to combine his love for the Swiss Army Knife and the outdoors with his commitment to teaching kids.
“It inspires me to wonder. And wander.”
Felix Immler
Pocket Knife Training Instructor, St-Margarethen
由 Pierre 打造，承蒙您的喜愛
調香藝術總監 Pierre Aulas 是我們香水系列背後的創意大腦。當我們決定創作新的香氣時，他會聆聽我們希望打造的概念，然後將這些想法變成氣味簡介，以激發調香師的創意。
以 2020 年重新推出的香水為例，我們向 Pierre 表示想要一款能夠展現力量、山野清新芳香和歷險氣息的香水，Pierre 演譯為「礦物、陽剛、清新、多層次」，然後向調香師略述介紹，啟發調香師打造出高雅、剛強、可靠的 Swiss Army Rock 香水，成為我們全新 Signature 系列的產品。
「品質具有獨特的香氣，我將其裝入瓶裡。」
Pierre Aulas 調香總監，巴黎
Made by us, loved by Rutger
Rutger Geerling is a photographer who travels the world, capturing amazing images of electronic music festivals. And when we say ‘travels’, we mean A LOT. From his native Netherlands to Japan and the United States, Rutger takes his passion for dance music photography with him all around the world.
Rutger is a genuine fan of our products. His photography equipment needs to go everywhere with him and for this he is using specialist cases, but for his personal items he prefers travel gear that is nice and light, while at the same time sturdy enough for his smaller professional items and equipment.
Fabricado por nosotros, amado por Joelle y Vivienne
Joelle Peschl y Vivienne Koch son nadadoras del nado sincronizado que representan a Suiza a escala internacional. Para ellas, cada segundo cuenta y cada movimiento está coordinado. Trabajan juntas para ofrecer un bello programa que parece sencillo, pero que en realidad se basa en la resistencia. Lo que hacen todos los días está relacionado con la excelencia, la perfección y la calidad.
Les entregamos a Joelle y Vivienne el nuevo I.N.O.X. V para que lo probaran, ya que ahora es resistente al agua hasta 100 m. Nos dijeron que lo que más les gustó de este reloj fue que, aunque ya era un ícono, nuestro deseo de mejorarlo lo había perfeccionado aún más. Y ellas notan un paralelismo entre el reloj y lo que hacen: la resistencia y la complejidad del reloj está literalmente por debajo de la esfera, mientras que la belleza del reloj es lo que se ve.
“Es como nuestro deporte: hay fortaleza bajo la superficie y una sonrisa por encima”.
Joelle Peschl y Vivienne Koch
Nadadoras de nado sincronizado, Sursee
