Stories of Fans and Creators
Made by Us, Loved by You
Fans Love our Products, We Love our Fans
We make products the way we would like to have them ourselves. This means in outstanding Swiss quality, with solution-oriented functionality. We believe in innovation for smart, creative and contemporary products. And our no-frills iconic design is based on simple, distinctive and clean lines. These brand values are defined by our promise to consumers.
As a result, the emotional connection between us and our fans is authentic. We make products for you and you choose our products because you love them. This is how we inspire each other.
Meet some of our creators and some of our fans.
Made by Andrea, loved by us
Designer Andrea García Peña loves the artistic side of her job. Learning the language of a brand in terms of colors, fonts and textures and applying them to a design is what drives her.
Andrea also loves our brand. So much so that she jumped at the chance to enter the Victorinox Limited Edition Design Contest – winning the Patterns of the World edition with her tie-dye motif. The judges of the contest – our fans around the globe – were inspired by its colorful, psychedelic style. It’s now one of ten designs on our Classic Limited Edition 2021 pocket knives.
“After many years designing, I still think “I DID THAT” when I see my work in use.”
Andrea García Peña
Designer, Querétaro
Como mecánico, trabajador social y educador de la naturaleza, Felix Immler enseña a los niños y a sus adultos a manipular una navaja de bolsillo con seguridad. Sus muy populares cursos prácticos para Victorinox combinan hacer juguetes a partir de cosas que se encuentran en un bosque con técnicas de supervivencia y de aventura es espacios naturales. Los videos de YouTube de Felix también muestran cómo una navaja de bolsillo puede hacer que un niño aburrido recupere la energía.
Felix es definitivamente uno de nuestros mayores fans. Inspirado a la edad de ocho años por una navaja de bolsillo Huntsman, desde entonces ha podido combinar su amor por la Navaja Suiza y las actividades al aire libre con su compromiso de enseñar a niños.
“Me inspira a pensar. Y a andar”.
Felix Immler
Instructor de capacitación en navajas de bolsillo, St-Margarethen
Hechas por Pierre, amadas por ti
El director artístico olfativo, Pierre Aulas, es el cerebro creativo detrás de nuestra gama de fragancias. Cuando decidimos diseñar una nueva esencia, él escucha nuestra visión de lo que queremos. Luego, convierte esas ideas en un resumen olfativo para inspirar la creatividad del perfumista.
Para nuestro relanzamiento de fragancias de 2020, por ejemplo, le dijimos a Pierre que nos gustaría una fragancia que evocara un sentido de fortaleza, frescura de montaña y aventura. Pierre tradujo esto en “mineral, masculina, fresca y muy texturada”. Luego, le envió un resumen al perfumista, que se inspiró para elaborar la elegante, fuerte y auténtica fragancia Swiss Army Rock, que es parte de nuestra Colección Signature.
“La calidad tiene un aroma distintivo. Yo lo embotello”.
Pierre Aulas Director olfativo, París
Made by us, loved by Rutger
Rutger Geerling is a photographer who travels the world, capturing amazing images of electronic music festivals. And when we say ‘travels’, we mean A LOT. From his native Netherlands to Japan and the United States, Rutger takes his passion for dance music photography with him all around the world.
Rutger is a genuine fan of our products. His photography equipment needs to go everywhere with him and for this he is using specialist cases, but for his personal items he prefers travel gear that is nice and light, while at the same time sturdy enough for his smaller professional items and equipment.
Joelle Peschl and Vivienne Koch are synchronized swimmers who represent Switzerland at international level. For them, every second counts, every movement is coordinated. They work together to create a beautiful program that looks effortless, but is in reality rooted in strength. What they do every day is all about excellence, perfection, quality.
We gave Joelle and Vivienne the new I.N.O.X. V to test, which is now water-resistant to 100m. They told us what they loved about this timepiece is that even though it was already an icon, our desire for improvement made it even better. And they see parallels between it and what they do: the strength and complication of the watch is literally below the dial, while the beauty of the watch is what you see.
“It’s like our sport – there’s strength below the surface and a smile above it.”
Joelle Peschl and Vivienne Koch
Synchronized Swimmers, Sursee
