Stories of Fans and Creators Made by Us, Loved by You

Fans Love our Products, We Love our Fans

We make products the way we would like to have them ourselves. This means in outstanding Swiss quality, with solution-oriented functionality. We believe in innovation for smart, creative and contemporary products. And our no-frills iconic design is based on simple, distinctive and clean lines. These brand values are defined by our promise to consumers.

As a result, the emotional connection between us and our fans is authentic. We make products for you and you choose our products because you love them. This is how we inspire each other.

Meet some of our creators and some of our fans.

Made by Andrea, loved by us

Designer Andrea García Peña loves the artistic side of her job. Learning the language of a brand in terms of colors, fonts and textures and applying them to a design is what drives her.

Andrea also loves our brand. So much so that she jumped at the chance to enter the Victorinox Limited Edition Design Contest – winning the Patterns of the World edition with her tie-dye motif. The judges of the contest – our fans around the globe – were inspired by its colorful, psychedelic style. It’s now one of ten designs on our Classic Limited Edition 2021 pocket knives.

“After many years designing, I still think “I DID THAT” when I see my work in use.”
Andrea García Peña
Designer, Querétaro

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Made by us, loved by Felix

As a mechanic, social worker and nature educator, Felix Immler teaches kids and their adults how to safely handle a pocket knife. His very popular hands-on courses for Victorinox mix making toys out of things found in a forest with wilderness and survival techniques. Felix’s YouTube videos also show how a pocket knife can turn a bored kid into an energized one.

Felix is definitely one of our biggest fans. Inspired at age eight by a Huntsman pocket knife, he’s since been able to combine his love for the Swiss Army Knife and the outdoors with his commitment to teaching kids.

“It inspires me to wonder. And wander.”
Felix Immler
Pocket Knife Training Instructor, St-Margarethen

My First Victorinox Children Sets, Animal Edition

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My First Victorinox H

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“Cómo hacer manualidades con una navaja de bolsillo” Un practico compañero

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“Cómo hacer manualidades con una navaja de bolsillo” Un practico compañero

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Hechas por Pierre, amadas por ti

El director artístico olfativo, Pierre Aulas, es el cerebro creativo detrás de nuestra gama de fragancias. Cuando decidimos diseñar una nueva esencia, él escucha nuestra visión de lo que queremos. Luego, convierte esas ideas en un resumen olfativo para inspirar la creatividad del perfumista.

Para nuestro relanzamiento de fragancias de 2020, por ejemplo, le dijimos a Pierre que nos gustaría una fragancia que evocara un sentido de fortaleza, frescura de montaña y aventura. Pierre tradujo esto en “mineral, masculina, fresca y muy texturada”. Luego, le envió un resumen al perfumista, que se inspiró para elaborar la elegante, fuerte y auténtica fragancia Swiss Army Rock, que es parte de nuestra Colección Signature.

“La calidad tiene un aroma distintivo. Yo lo embotello”.
Pierre Aulas
Director olfativo, París

Made by us, loved by Rutger

Rutger Geerling is a photographer who travels the world, capturing amazing images of electronic music festivals. And when we say ‘travels’, we mean A LOT. From his native Netherlands to Japan and the United States, Rutger takes his passion for dance music photography with him all around the world.

Rutger is a genuine fan of our products. His photography equipment needs to go everywhere with him and for this he is using specialist cases, but for his personal items he prefers travel gear that is nice and light, while at the same time sturdy enough for his smaller professional items and equipment.

“Lightweight. Limitless. Passion-filled.”
Rutger Geerling
Photographer, Rotterdam