1. Contact

1.1 Name and address of Victorinox

The controller with regards to the GDPR and other national data protection laws of the EU member states as well as other data protection regulations is:

Victorinox AG
Schmiedgasse 57
6438 Ibach-Schwyz
Switzerland
Phone: +41 41 818 11 96
Email: internet.support@victorinox.com
Website: https://www.victorinox.com

1.2 Name and address of the representative

The representative with regards to the GDPR and other national data protection laws of the EU member states as well as other data protection regulations is:

Victorinox Retail Köln GmbH
Wallrafplatz 2
50667 Cologne
Germany

1.3 Data Protection Coordination Office

For any questions regarding data protection, please contact our Data Protection Coordination Office viainternet.support@victorinox.com.


2. Scope and purpose of the collection, processing and use of personal data

We collect your personal information in the following cases and for the following purposes:

• Creation of a customer account
• Orders (for example in the online shop)
• Inquiries via the contact form
• Agreement of an appointment
• Newsletter sign-up
• Credit checks
• Job applications via email
• Implementing competitions
• Optimization of the website (adaptation of the website to your needs)OK
• Defending against or recording of cyber attacks
• Creation of usage statistics
• Marketing and market research

2.1 Visiting the website

When you visit our website, our servers temporarily store the following data in a log file called server log files. The data will be deleted as soon as it is no longer required to achieve the purpose of its collection.

• IP address of the requesting computer
• Date and time of access/retrieval
• Name and URL of the retrieved data
• Operating system of your computer and the browser you use
• Country from which you access our website
• Name of your internet access provider
• Time zone difference from Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Access status/HTTP status code
• Amount of data transferred
• Last website visited
• Browser settings
• Language and version of the browser software
• Enabled browser plugins

The legal basis for the temporary storage of personal data and log files is legitimate interest. Legitimate interest exists

• to deliver the content of our website correctly
• to optimize the content of our website as well as the advertising for it
• to provide law enforcement agencies with the necessary information for prosecution in the event of a cyber attack
• to further improve our offer and our internet presence
• to collect statistical data
• and to process orders in our online shop

In addition to processing your data to fulfill your purchase, we use your information to constantly improve your shopping experience and make it customer-friendly, to communicate with you about your orders, as well as to provide information about specific products or marketing promotions and to recommend products or services that may interest you.

2.2 Newsletter

On our website, you have the opportunity to subscribe to our newsletter.

The newsletter dispatch takes place based on your registration on the website. The legal basis for the processing of the data after the user has registered for the newsletter is your consent. Hence, for the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy.

By providing your above mentioned data, you consent to us being able to use the newsletter to send you news about products, promotions, sweepstakes, events and news about the product categories knives, watches, travel gear and fragrances.

In addition, the following data is collected upon registration:

• IP address of the calling computer
• Date and time of registration

We process this data on the basis of legitimate interests. We require this data in order to send you the newsletters.

You have the option to unsubscribe from the newsletter at any time and to revoke the consent given by you. You will also find the link to the unsubscribe page in each newsletter. We store your data until you unsubscribe from the newsletter.

2.3 Contact Form

When you contact us (via the contact form), the information provided by you will be used to process and complete the contact request. If you wish to contact us, the following information is mandatory, because it enables us to process your request:

• Title
• First name
• Surname
• Country
• Email address
• Telephone
• Reason for the request/subject

The legal basis for processing the data is our legitimate interest in this service. If the contact serves to fulfill a contract to which you are a party or implement measures prior to concluding a contract, this is an additional legal basis for processing the data. Your data will be erased as soon as it is no longer required to achieve the purpose of its collection.

You have the right to object to the processing of your data at any time. Please send your objection by email to the following address: internet.support@victorinox.com.

2.4 Market Research

The data collected in the context of market and opinion research will not be used for advertising purposes. Detailed information (especially on the evaluation of your information) can be found in the context of the respective survey or where you provide your responses. Your responses to surveys will neither be shared with third parties nor published. The legal basis for the processing of the data is the existence of a consent from you.

2.5 Competitions

In the case of competitions, we use your data for the purposes of notifying winners and advertising our offers. You can find detailed information in our terms and conditions of participation for the competition concerned.

2.6 Online Store

2.6.1 General

If you wish to use the services of our online shop, it is necessary that you provide us with the data necessary to process the order. The mandatory data required for the processing of the contractually required information are marked separately. The provision of additional information is optional.

It is up to you whether you would like to provide your order details for only this order, or if you wish to create a customer account where your data will be stored for later purchases. We store your data for the purpose of contract fulfillment and delete it as soon as we are no longer legally obliged to store.

As part of the order processing, the service providers we use (such as transporters, logistics companies and payment service providers) receive the necessary data for order processing. Among other things, the data also includes your email address and telephone number so we can clarify questions such as delivery or payment with you. The responsibility for your payment data is borne by the selected payment service provider.

2.6.2 Creating a customer account

With the opening of a customer account, you will receive password-protected access to your completed, open and recently sent orders. In addition, you can view your personal data and manage your newsletter preferences.

To open a customer account, you must provide the following mandatory information:

• Your email address
• Password
• Title
• First name
• Surname
• Country
• Language

To process an order we need your correct name, address and payment details. We need your e-mail address so that we can confirm the receipt of your order and its dispatch and also to be able to communicate with you. We also use your e-mail address for your identification (as login name) when you log in to your customer account.

If users have terminated their user account, their data will be deleted with respect to the user account, subject to legal retention requirements. It is your responsibility to secure your data upon termination prior to the end of the contract. We are entitled to erase all data stored during the term of the contract irrevocably.

2.6.3 Credit Check

Germany:

In order to protect ourselves from payment defaults while at the same time offering our customers the best possible options for their preferred payment method in our online shop, as part of the order process we collect information about your previous payment behavior and credit information from infoscore Consumer Data GmbH, Rheinstr. 99, 76532 Baden-Baden. We will offer you various payment options depending on the result of the credit check. The credit check is both for your and our security to prevent fraud and other criminal acts.
We would also like to point out that your payment history, in particular with regard to debts that are uncontested and have not been paid once they become due, as well as any information regarding debt enforcement and address data, will be transmitted to ICD for their lawful use as a credit agency. The legal bases for these data transmissions are Articles 6 (1) b) and 6 (1) f) GDPR. Data transmission on the basis of these provisions is permissible to the extent it is necessary to process a transaction or if it serves a legitimate interest. ICD will use the data to check your identity and credit rating, and will disclose it to authorized third parties. ICD may analyze the payment history using mathematical and statistical calculation methods for automated decision-making, in particular to assess the creditworthiness of an individual. Further information about ICD within the meaning of Article 14 GDPR can be found at the following link.
Among other things, all previous orders in your customer account are checked as part of the credit check. In addition, we also check whether the delivery address matches the billing address, whether this is a new delivery address, or whether the order is intended to be delivered to a DHL Packstation.

You can object to the processing of your data based on our legitimate interest at any time (internet.support@victorinox.com). We will review your objection accordingly.

Austria:

We transmit your data (name, address and, if applicable, email address and date of birth) to Credify Informationssysteme GmbH, Gumpendorfer Straße 21, 1060 Vienna, for the purpose of credit assessment, obtaining information to assess the risk of non-payment on the basis of mathematical statistical methods using economic data and address data and to verify your address (check for deliverability). The legal basis for these transmissions is Art. 6 paragraph 1 letter b and Art. 6 paragraph 1 letter f of the DSGVO. Transmissions on the basis of these provisions may only take place to the extent that this is necessary to safeguard the legitimate interests of our company or third parties and does not outweigh the interests of the fundamental rights and freedoms of the persons concerned, which require the protection of personal data. Our legitimate interest is to request information on the creditworthiness and address verification of our customers in order to better assess the risk associated with our advance performance. Detailed information on data processing by Credify Informationsdienstleistungen GmbH within the meaning of Art. 14 DSGVO can be found on their website at www.credify.at/datenschutz.
Among other things, all previous orders in your customer account are checked as part of the credit check. In addition, we also check whether the delivery address matches the billing address, whether this is a new delivery address, or whether the order is intended to be delivered to a DHL Packstation.

You can object to the processing of your data based on our legitimate interest at any time (internet.support@victorinox.com). We will review your objection accordingly.

2.6.4 Product rating and satisfaction survey

You will be given the opportunity to review products and comment on them. For this we need your name or a pseudonym, which is displayed on the website together with your country of origin.

You will also receive an e-mail seven days after your order with the possibility to rate the ordered product. For this we use the technology from Bazaarvoice Ltd. (10901 Stonelake Blvd, Austin, TX 78759), which stores cookies on your computer (for more information on cookies and how to disable them, see below). Bazaarvoice is certified under the Privacy Shield. You will also be given the opportunity to participate in a customer satisfaction survey (provided by SurveyMonkey Europe UC, Shelbourne Buildings 2, Shelbourne Road, Dublin, Ireland). This survey is anonymous.

We use these technologies to improve the customer experience and to respond to customer needs for which there is a legitimate interest.

2.7 Online applications

If you apply for a job offering, we will use your details for the processing of your application. This processing may also take place electronically (e.g. by email). If we conclude a contract of employment with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with statutory provisions.

If the application process ends without employment, your data will be deleted unless you have given us permission to use your information for further application procedures. After giving your consent, you have the option of revoking it at any time. You can email your notification of withdrawal to: jobs.ibach@victorinox.com.

2.8 Use of e-mail communication

To improve electronic communication, for which there is legitimate interest, we can analyze the usage behavior of e-mails sent by the company. We analyze the links contained in these e-mails, e.g. which links are clicked directly. This information is then assigned to specific user profiles. This allows us to identify the areas that are most interesting to registered email recipients. We use this information to personalize content and ad campaigns that are displayed to web page visitors and e-mail recipients.

2.9 Use of Sprinklr

We use the services of Sprinklr,Inc. (29 West 35th Street New York, NY 10001. USA) to share photos featuring our products as inspiration for others. Sprinklr collects suitable images on Instagram or Twitter, which shall be displayed on our website and will be linked to the Instagram or Twitter account owner.  This allows us to present our products and show how they are presented on social media, in which there is a legitimate interest. Before pictures are published, the consent of the account holder is explicitly obtained. You can find further information at https://www.sprinklr.com/privacy/

8 Pixels, local storage and similar technologies

We also use other technologies, such as counting pixels and local storage. We use these technologies based on our legitimate interest, for example, to examine which features are particularly popular in order to create a more personal user experience and to promote user-relevant advertising.

Counting pixels (also referred to as Clear GIFs, Web Beacons, or Pixel Tags) are small code units installed in or on a web page, mobile app, or advertisement. These pixels can retrieve specific information about your browser and device, such as the operating system, browser type, device type and version, referring web page, website visited, IP address, and other similar information.

We use the following counting pixels:

• Bazaarvoice
• Sprinklr
• Facebook
• Google Analytics
• Google AdWords
• Bing ads
• Hotjar

We also use counting pixels in our newsletter. For each newsletter sent, there is information about the e-mail address used, the subject and the number of sent newsletters. In addition, it can be seen which addresses have not yet received the newsletter, which e-mail addresses have received the newsletter and for which addresses the delivery failed. We analyze open rates, click rates and unsubscribe rates. We use this data for statistical purposes and to optimize the content and structure of the newsletter. This allows us to better align the information and offers in our newsletter with the individual interests of the recipients. The counting pixel is deleted when you delete the newsletter. In order to stop the use of the pixel in our newsletter, if this is not already the case by default, configure your mail program so that no HTML is displayed in messages.

9 Web analysis tools

9.1 Principles

Our website uses features of the following web analytics services:

• Google Analytics
• Google AdWords
• Google DoubleClick
• Google Tag Manager
• Affilinet
• Getback
• Friendify
• Kameleoon
• Hotjar
• Adform
• Outbrain
• Plista
• Pingdom
• Rakuten

Details regarding individual web analysis services can be found in the following sections.

9.2 Google Analytics

We are using, based on our legitimate interest (i.e., interest in analysis, optimization and economic operation of our online offering) Google Analytics, a web analytics service provided by Google Inc. ("Google," 1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google uses cookies. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within our online offer and to provide us with further services related to the use of our online offer. In this case, pseudonymous usage profiles of the users can be created from the processed data. These usage profiles are automatically deleted after 26 months.
We only use Google Analytics with activated IP anonymization. That means the IP address of users will be shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by the user's browser will not be merged with any other data provided by Google.

You may prevent the collection of data generated by the cookie and related to your use of our online offer as well as the processing of this data by Google by clicking the link available below. Download and install browser plugin: http://tools.google.com/dlpage/gaoptout?hl=en. Further information on the use of data by Google as well as options to maintain settings: Visit Google's websites: https://www.google.com/intl/en/policies/privacy/partners (Use of data by Google when you use websites or our apps partners), http://www.google.com/policies/technologies/ads (data usage for promotional purposes), http://www.google.com/settings/ads (manage information that Google uses to show you advertising).

9.3 Google AdWords

Based on legitimate interest, the advertising program "Google AdWords", which belongs to Google Marketing Services Online, is used. Google AdWords places a cookie on your computer ("conversion cookie") if you have reached our website via a Google ad. These cookies expire after 30 days and are not for personal identification. If you visit certain pages on our website and the cookie has not expired, we and Google may recognize that someone clicked on the ad and was redirected to our site. Every advertiser receives a different cookie. Cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. We do not receive any information that personally identifies you.

The information collected by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to serve interest-based advertising.

We use the data about you acquired with the aforementioned cookie (so-called conversion tracking) for the following purposes:

• Remarketing
• Target groups with common interests
• Custom audiences with common interests
• Ready to buy target groups
• Similar audiences
• Demographic and geographic orientation.

9.4 Google DoubleClick

We use Google's DoubleClick feature on our websites to evaluate the use of the website and allow us, Google and other advertisers working with DoubleClick to present user-relevant advertising. For this, a cookie is installed on the hard disk of your computer. By using this cookie, your browser will be assigned a pseudonymous identification number and information about the advertisement displayed in your browser and its call will be collected.
The information collected by the cookie about your use of websites is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to deliver interest-based advertising.
In addition to changing your browser settings, you can also permanently disable the DoubleClick cookie by using a browser plug-in. The plug-in will keep your deactivation settings for this browser, even if you delete all cookies. For a permanent deactivation browser plug-in, please visit https://support.google.com/ads/answer/7395996

9.5 Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through one interface. We use Google Tag Manager to integrate and manage the Google analytics and marketing services in our website. The Tag Manager tool itself, which implements the tags, is a cookie-less domain and does not collect personally identifiable information. However, the tool triggers other tags, which may collect data. Google Tag Manager itself does not access this data.

9.6 Affilinet

Affilinet is a service of Affilinet GmbH, Sapporobogen 6, 80637 Munich, Germany. Affiliate systems are based on the principle of agency commission. The affiliation happens in the World Wide Web through a link. Such an affiliate link contains a special code that uniquely identifies the affiliate to the merchant. In simple terms, this means that the dealer can tell from whom the customer was sent by means of the link with the partner identifier. The commission is paid for the mere clicks on the advertising material ("Click"), the transmission of qualified customer contacts ("Lead") or the sale ("Sale"). In contrast to the merchant (here also program provider or operator) who offers goods or services, the affiliate thus acts only as an interface between merchants and potential customers.

If someone clicks on such an affiliate link, he or she will be redirected to the page of the corresponding merchant. In this case, parameters are transmitted which enable the specific attribution of the generated sales by a publisher. This method is called tracking. For example, cookie tracking allows you to associate and track a visitor with a cookie. The stored cookies on the visitor's hard disk enable the subsequent recognition and tracking (even with time-delayed and interrupted interactivity). Cookies tracking is the most used method of affiliate marketing to associate a person with the affiliate.

9.7 Getback and Friendify

Getback and Friendify are technologies of adfocus GmbH, Zug, Switzerland. We integrate this technology into our website, where data such as the IP address or the shopping basket content can be exchanged with adfocus. At the same time, adfocus may only process the data of our customers on our behalf in the way that we ourselves are entitled to.

Getback is used to improve targeted communication with our existing and future customers. With this technology, for example, when visiting our online shop, we can remind our customers about forgotten orders and point out special offers or our customers can have their shopping cart sent to them by e-mail for later use.

Friendify is used so that the website can be recommended to third parties. We use these technologies on a legitimate basis so that we can offer our website on a sustained, secure and reliable basis and promote our offer.

9.8 Kameleoon

Kameleoon is a service provided by SAS Kameleoon, 12 rue de la Chaussée d'Antin, 75009 Paris, France. Kameleoon is used to perform A/B testing, improve user experience and personalize content. For this purpose, pseudonymized IDs and cookie IDs are used, which are stored on your computer. This enables an analysis of the use of our website and its optimization, in which there is a legitimate interest. Before further processing, your IP address is anonymized and replaced by a shortened, no longer assignable IP address. A direct reference to a person is thus excluded. You can prevent the storage of Kameleoon cookies by setting your browser software accordingly. For more information, please see Kameleoon's privacy policy at https://www.kameleoon.com/en/privacy-policy

9.9 Hotjar

Hotjar is an analysis service of Hotjar Ltd. (St Julian's Business Center, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe). We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

9.10 Adform

Adform is a service of Adform A/S (Wildersgade 10B, 1408 Copenhagen, Denmark). This service is used for tracking and managing digital advertising campaigns where there is a legitimate interest to do so.

Adform uses cookies, which are stored on your computer, but which do not contain any personal data, such as your name, email addresses, or other personal information. These cookies contain technical information, such as, for example, the display frequency and display date of advertising media, the browser used, or the operating system installed. It is not possible to identify you personally with this process. Adform does not store complete IP addresses; the last octet is always dropped.

You can object to the use of cookies for tracking purposes by clicking on the following link: https://site.adform.com/privacy-policy-opt-out. By doing this, a so-called OptOut cookie will be stored on your device, which indicates to our technical systems that, in future, any further data tracking or the storage of cookies is not permitted.

9.11 Outbrain

This site uses technology from Outbrain Inc. ("Outbrain", 39 W 13th Street New York, NY 10011 USA). This makes it possible to target or collect analytics regarding those internet users with advertisements who have already been interested in our offers on our partners' websites. The technology depends cookie-based analysis of user's behavior. This advertisment will only appear on Outbrain, either on the Outbrain Engage or the Outbrain Extended Network. If you do not want to see interest-based advertising, you can disable this feature here.

9.12 Plista

Our website / app is supported by a fully-automated recommendation technology developed and provided by plista GmbH, Torstrasse 33, 10119 Berlin. With the help of this technology, we would like to improve the relevance of our website / app by recommending to you, our users, articles and advertisements that are tailored to your individual interests (known as interest-based advertising).
In order to be able to display interest-based advertising, plista evaluates information about the usage behavior of website/app users across the plista partner network. Such usage data is collected by plista via cookies and combined with a random identifier (cookie ID) or transmitted to plista together with an advertising ID (IDFA or others) by the respective provider (in mobile app environments).
You can find more detailed information about this and plista’s privacy policy here: https://www.plista.com/about/privacy/. You are of course free to disable interest-based advertising from plista at any time by opting out via this link https://www.plista.com/about/opt-out/ or by deactivating “Ad Tracking” in the data protection settings of your device (for mobile applications).

9.13 Pingdom

Our website uses "Pingdom", a service of SolarWinds Worldwide, LLC (7171 Southwest Parkway, Bldg 400, Austin, Texas 78735, USA) in order to statistically analyze visitor accesses. We use Pingdom for optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions as well as the user experience. Through the statistical evaluation of user behavior, we can improve our systems and make it more reliable for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. Pingdom uses cookies to analyze your use of our website. Your IP address and activities on our websites may be transmitted to and stored by Pingdom. It is, however, not possible to establish a link to an identified person in this connection, since your IP address is anonymized immediately after processing and prior to storage. By deactivating the execution of Java Script or installing an appropriate noscript tool, you can prevent the collection and forwarding of personal data and the processing of this data. Further information on data protection when using Pingdom can be found at the following link: https://www.solarwinds.com/legal/privacy.

9.14 Rakuten

Rakuten Marketing LLC dba Rakuten Advertising (“Rakuten Advertising”) is an online business-to[1]business digital advertising company that provides services to a network of publishers and advertisers (brands and merchants) (“Clients”). Those services include affiliate marketing, performance marketing, personalized advertising and optimization, measurement and reporting, facilitation of advertising-related transactions between network participants, and other online advertising tools and technologies (“Services”).
Targeting cookies are used by Rakuten Advertising Affiliate Network.
For more information please see Rakuten’s privacy policy at https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf

9.15 Tangiblee

Tangiblee uses cookies on your website as well as within our widget to track performance in order to show the ROI of Tangiblee as well as track behavior in order to continually improve the experience.
We’ve optimized our cookies to ensure they are as small as possible and do not impact performance of your website.
Further details can be found here : https://www.tangiblee.com/help-center/what-cookies-does-tangiblee-use