Política de privacidad

Nos comprometemos a manejar sus datos personales de forma responsable. Como resultado, cumplimos con los requisitos legales de la Ley Federal Suiza de Protección de Datos (FADP), la Ordenanza de la Ley Federal de Protección de Datos (VDSG), la Ley de Telecomunicaciones (TCA) y otras disposiciones de la ley suiza de protección de datos. Con respecto al procesamiento de los datos personales de los interesados que se encuentran en la UE, también cumpliremos con las disposiciones del Reglamento General de Protección de Datos de la UE (RGPD).

8 Pixels, local storage and similar technologies

We also use other technologies, such as counting pixels and local storage. We use these technologies based on our legitimate interest, for example, to examine which features are particularly popular in order to create a more personal user experience and to promote user-relevant advertising.

Counting pixels (also referred to as Clear GIFs, Web Beacons, or Pixel Tags) are small code units installed in or on a web page, mobile app, or advertisement. These pixels can retrieve specific information about your browser and device, such as the operating system, browser type, device type and version, referring web page, website visited, IP address, and other similar information.

We use the following counting pixels:

• Bazaarvoice
• Sprinklr
• Facebook
• Google Analytics
• Google AdWords
• Bing ads
• Hotjar

We also use counting pixels in our newsletter. For each newsletter sent, there is information about the e-mail address used, the subject and the number of sent newsletters. In addition, it can be seen which addresses have not yet received the newsletter, which e-mail addresses have received the newsletter and for which addresses the delivery failed. We analyze open rates, click rates and unsubscribe rates. We use this data for statistical purposes and to optimize the content and structure of the newsletter. This allows us to better align the information and offers in our newsletter with the individual interests of the recipients. The counting pixel is deleted when you delete the newsletter. In order to stop the use of the pixel in our newsletter, if this is not already the case by default, configure your mail program so that no HTML is displayed in messages.

9 Web analysis tools

9.1 Principles

Our website uses features of the following web analytics services:

• Google Analytics
• Google AdWords
• Google DoubleClick
• Google Tag Manager
• Affilinet
• Getback
• Friendify
• Kameleoon
• Hotjar
• Adform
• Outbrain
• Plista
• Pingdom
• Rakuten

Details regarding individual web analysis services can be found in the following sections.

9.2 Google Analytics

We are using, based on our legitimate interest (i.e., interest in analysis, optimization and economic operation of our online offering) Google Analytics, a web analytics service provided by Google Inc. ("Google," 1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google uses cookies. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within our online offer and to provide us with further services related to the use of our online offer. In this case, pseudonymous usage profiles of the users can be created from the processed data. These usage profiles are automatically deleted after 26 months.
We only use Google Analytics with activated IP anonymization. That means the IP address of users will be shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by the user's browser will not be merged with any other data provided by Google.

You may prevent the collection of data generated by the cookie and related to your use of our online offer as well as the processing of this data by Google by clicking the link available below. Download and install browser plugin: http://tools.google.com/dlpage/gaoptout?hl=en. Further information on the use of data by Google as well as options to maintain settings: Visit Google's websites: https://www.google.com/intl/en/policies/privacy/partners (Use of data by Google when you use websites or our apps partners), http://www.google.com/policies/technologies/ads (data usage for promotional purposes), http://www.google.com/settings/ads (manage information that Google uses to show you advertising).

9.3 Google AdWords

Based on legitimate interest, the advertising program "Google AdWords", which belongs to Google Marketing Services Online, is used. Google AdWords places a cookie on your computer ("conversion cookie") if you have reached our website via a Google ad. These cookies expire after 30 days and are not for personal identification. If you visit certain pages on our website and the cookie has not expired, we and Google may recognize that someone clicked on the ad and was redirected to our site. Every advertiser receives a different cookie. Cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. We do not receive any information that personally identifies you.

The information collected by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to serve interest-based advertising.

We use the data about you acquired with the aforementioned cookie (so-called conversion tracking) for the following purposes:

• Remarketing
• Target groups with common interests
• Custom audiences with common interests
• Ready to buy target groups
• Similar audiences
• Demographic and geographic orientation.

9.4 Google DoubleClick

We use Google's DoubleClick feature on our websites to evaluate the use of the website and allow us, Google and other advertisers working with DoubleClick to present user-relevant advertising. For this, a cookie is installed on the hard disk of your computer. By using this cookie, your browser will be assigned a pseudonymous identification number and information about the advertisement displayed in your browser and its call will be collected.
The information collected by the cookie about your use of websites is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to deliver interest-based advertising.
In addition to changing your browser settings, you can also permanently disable the DoubleClick cookie by using a browser plug-in. The plug-in will keep your deactivation settings for this browser, even if you delete all cookies. For a permanent deactivation browser plug-in, please visit https://support.google.com/ads/answer/7395996

9.5 Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through one interface. We use Google Tag Manager to integrate and manage the Google analytics and marketing services in our website. The Tag Manager tool itself, which implements the tags, is a cookie-less domain and does not collect personally identifiable information. However, the tool triggers other tags, which may collect data. Google Tag Manager itself does not access this data.

9.6 Affilinet

Affilinet is a service of Affilinet GmbH, Sapporobogen 6, 80637 Munich, Germany. Affiliate systems are based on the principle of agency commission. The affiliation happens in the World Wide Web through a link. Such an affiliate link contains a special code that uniquely identifies the affiliate to the merchant. In simple terms, this means that the dealer can tell from whom the customer was sent by means of the link with the partner identifier. The commission is paid for the mere clicks on the advertising material ("Click"), the transmission of qualified customer contacts ("Lead") or the sale ("Sale"). In contrast to the merchant (here also program provider or operator) who offers goods or services, the affiliate thus acts only as an interface between merchants and potential customers.

If someone clicks on such an affiliate link, he or she will be redirected to the page of the corresponding merchant. In this case, parameters are transmitted which enable the specific attribution of the generated sales by a publisher. This method is called tracking. For example, cookie tracking allows you to associate and track a visitor with a cookie. The stored cookies on the visitor's hard disk enable the subsequent recognition and tracking (even with time-delayed and interrupted interactivity). Cookies tracking is the most used method of affiliate marketing to associate a person with the affiliate.

9.7 Getback and Friendify

Getback and Friendify are technologies of adfocus GmbH, Zug, Switzerland. We integrate this technology into our website, where data such as the IP address or the shopping basket content can be exchanged with adfocus. At the same time, adfocus may only process the data of our customers on our behalf in the way that we ourselves are entitled to.

Getback is used to improve targeted communication with our existing and future customers. With this technology, for example, when visiting our online shop, we can remind our customers about forgotten orders and point out special offers or our customers can have their shopping cart sent to them by e-mail for later use.

Friendify is used so that the website can be recommended to third parties. We use these technologies on a legitimate basis so that we can offer our website on a sustained, secure and reliable basis and promote our offer.

9.8 Kameleoon

Kameleoon is a service provided by SAS Kameleoon, 12 rue de la Chaussée d'Antin, 75009 Paris, France. Kameleoon is used to perform A/B testing, improve user experience and personalize content. For this purpose, pseudonymized IDs and cookie IDs are used, which are stored on your computer. This enables an analysis of the use of our website and its optimization, in which there is a legitimate interest. Before further processing, your IP address is anonymized and replaced by a shortened, no longer assignable IP address. A direct reference to a person is thus excluded. You can prevent the storage of Kameleoon cookies by setting your browser software accordingly. For more information, please see Kameleoon's privacy policy at https://www.kameleoon.com/en/privacy-policy

9.9 Hotjar

Hotjar is an analysis service of Hotjar Ltd. (St Julian's Business Center, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe). We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

9.10 Adform

Adform is a service of Adform A/S (Wildersgade 10B, 1408 Copenhagen, Denmark). This service is used for tracking and managing digital advertising campaigns where there is a legitimate interest to do so.

Adform uses cookies, which are stored on your computer, but which do not contain any personal data, such as your name, email addresses, or other personal information. These cookies contain technical information, such as, for example, the display frequency and display date of advertising media, the browser used, or the operating system installed. It is not possible to identify you personally with this process. Adform does not store complete IP addresses; the last octet is always dropped.

You can object to the use of cookies for tracking purposes by clicking on the following link: https://site.adform.com/privacy-policy-opt-out. By doing this, a so-called OptOut cookie will be stored on your device, which indicates to our technical systems that, in future, any further data tracking or the storage of cookies is not permitted.

9.11 Outbrain

This site uses technology from Outbrain Inc. ("Outbrain", 39 W 13th Street New York, NY 10011 USA). This makes it possible to target or collect analytics regarding those internet users with advertisements who have already been interested in our offers on our partners' websites. The technology depends cookie-based analysis of user's behavior. This advertisment will only appear on Outbrain, either on the Outbrain Engage or the Outbrain Extended Network. If you do not want to see interest-based advertising, you can disable this feature here.

9.12 Plista

Our website / app is supported by a fully-automated recommendation technology developed and provided by plista GmbH, Torstrasse 33, 10119 Berlin. With the help of this technology, we would like to improve the relevance of our website / app by recommending to you, our users, articles and advertisements that are tailored to your individual interests (known as interest-based advertising).
In order to be able to display interest-based advertising, plista evaluates information about the usage behavior of website/app users across the plista partner network. Such usage data is collected by plista via cookies and combined with a random identifier (cookie ID) or transmitted to plista together with an advertising ID (IDFA or others) by the respective provider (in mobile app environments).
You can find more detailed information about this and plista’s privacy policy here: https://www.plista.com/about/privacy/. You are of course free to disable interest-based advertising from plista at any time by opting out via this link https://www.plista.com/about/opt-out/ or by deactivating “Ad Tracking” in the data protection settings of your device (for mobile applications).

9.13 Pingdom

Our website uses "Pingdom", a service of SolarWinds Worldwide, LLC (7171 Southwest Parkway, Bldg 400, Austin, Texas 78735, USA) in order to statistically analyze visitor accesses. We use Pingdom for optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions as well as the user experience. Through the statistical evaluation of user behavior, we can improve our systems and make it more reliable for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. Pingdom uses cookies to analyze your use of our website. Your IP address and activities on our websites may be transmitted to and stored by Pingdom. It is, however, not possible to establish a link to an identified person in this connection, since your IP address is anonymized immediately after processing and prior to storage. By deactivating the execution of Java Script or installing an appropriate noscript tool, you can prevent the collection and forwarding of personal data and the processing of this data. Further information on data protection when using Pingdom can be found at the following link: https://www.solarwinds.com/legal/privacy.

9.14 Rakuten

Rakuten Marketing LLC dba Rakuten Advertising (“Rakuten Advertising”) is an online business-to[1]business digital advertising company that provides services to a network of publishers and advertisers (brands and merchants) (“Clients”). Those services include affiliate marketing, performance marketing, personalized advertising and optimization, measurement and reporting, facilitation of advertising-related transactions between network participants, and other online advertising tools and technologies (“Services”).
Targeting cookies are used by Rakuten Advertising Affiliate Network.
For more information please see Rakuten’s privacy policy at https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf

9.15 Tangiblee

Tangiblee uses cookies on your website as well as within our widget to track performance in order to show the ROI of Tangiblee as well as track behavior in order to continually improve the experience.
We’ve optimized our cookies to ensure they are as small as possible and do not impact performance of your website.
Further details can be found here : https://www.tangiblee.com/help-center/what-cookies-does-tangiblee-use

10 plugins sociales/funcionalidades de redes sociales

10.1 Qué son los plugins sociales

Los plugins son pequeños programas o paquetes de programas con los que el software puede adaptarse y ampliarse de acuerdo con sus propias necesidades. Muchos programas, como programas gráficos, reproductores de medios o navegadores de Internet en su versión básica, admiten las funciones que el usuario normal necesita. Cada vez más, dichos programas son flexibles y existen amplias posibilidades de expansión a través de plugins o add-ons (complementos).

10.2 Qué plugins usamos

En nuestro sitio web, hemos creado enlaces a nuestros perfiles de redes sociales en las siguientes redes sociales:

• Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, Estados Unidos
• Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, Estados Unidos
• Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, Estados Unidos
• Youtube, un servicio operado por Google Inc., 1600 Amphitheater, Parkway, Mountain View, CA 94043, Estados Unidos

Cuando abre un enlace a uno de nuestros perfiles de redes sociales, se establece una conexión directa entre su navegador y el servidor de la red social. Esto brinda a la red información de que ha visitado nuestro sitio web con su dirección IP y ha usado el enlace. Si accede a un enlace para ir a una red mientras está conectado a su cuenta, los contenidos de nuestra página pueden estar vinculados con su perfil en la red. Esto significa que la red puede asignar su visita a nuestro sitio web directamente a su cuenta de usuario y recibiremos datos personales como nombre, correo electrónico, ubicación, lista de amigos e imagen de perfil. A través de esta información podemos proporcionar ciertas funciones en nuestras páginas. Si prefiere evitar esto, debe cerrar la sesión antes de hacer clic en los enlaces correspondientes. En cualquier caso, se realiza una asignación si inicia sesión en la red pertinente después de hacer clic en el enlace.

Si ha iniciado sesión en Facebook, Google o Instagram mientras visita nuestro sitio web a través de su cuenta de usuario, el proveedor respectivo también puede asignar la visita a la página a su cuenta de usuario. Si interactúa con un plugin, por ejemplo, al hacer clic en el botón "Me gusta" o "g+1", la información correspondiente también se transmite directamente a un servidor del proveedor respectivo en EE. UU. y se almacena ahí. La información también se publica a través de su cuenta de usuario en la red social respectiva y se muestra allí a sus contactos.

Incluso si no ha iniciado sesión en los proveedores de plugins mientras visita nuestro sitio web, los datos recopilados por dichos plugins o complementos pueden estar asociados con su cuenta de usuario individual. Un plugin establece una cookie con una ID cada vez que se accede a la página web. Debido a que su navegador envía esta cookie no solicitada con cada conexión a un servidor del proveedor respectivo, Facebook, Google e Instagram podrían, en principio, crear un perfil con respecto a qué sitio web ha accedido el usuario de esa ID. De ser necesario, posteriormente sería posible asignar nuevamente este identificador a una persona, por ejemplo, cuando se inicie sesión en el proveedor más tarde.

Si no desea que el proveedor de plugin lo asigne a su perfil, debe desconectarse del servicio correspondiente antes de visitar nuestro sitio web. Adicionalmente, puede elegir la opción "Bloquear cookies de proveedores externos" en la configuración de su navegador y de esta manera, su navegador no enviará cookies al servidor respectivo de la red social. Sin embargo, con esta configuración, además de los plugins, es posible que otras funciones de página cruzada de otros proveedores ya no funcionen.

Para obtener más información sobre el propósito y el alcance de la recopilación de datos, así como el posterior procesamiento y uso de dichos datos, consulte la política de privacidad del proveedor respectivo: En ella, también encontrará más información acerca de sus derechos y opciones para proteger su privacidad y su derecho a objetar la creación de perfiles de usuario:

https://instagram.com/about/legal/privacy
https://www.google.com/intl/policies/privacy
https://twitter.com/privacy
http://www.facebook.com/policy.php

11 Facebook Connect

Ofrecemos la función de "Facebook Connect", que ofrece Facebook Inc., como una opción para que pueda crear su cuenta de cliente así como para iniciar sesión en nuestro sitio web y aplicaciones.

Si desea utilizar esta función, primero se le redirigirá a Facebook. Una vez estando ahí, se le pedirá que inicie sesión con su nombre de usuario y contraseña. No tenemos acceso a su información de inicio de sesión. Si ya ha iniciado sesión en Facebook, se saltará este paso.

Posteriormente, Facebook le informará qué datos se nos transmiten (perfil público, lista de amigos, dirección de correo electrónico y lugar actual de residencia). Usted confirma con el botón «OK». Con los datos transmitidos crearemos su cuenta de cliente, por lo que no almacenaremos su lista de amigos. Para iniciar sesión mediante el inicio de sesión de Facebook, también se almacena un token único generado por Facebook (una larga cadena de letras y números), que se intercambia durante el proceso de inicio de sesión para la autenticación segura con Facebook.

Para conocer el propósito y alcance de la recopilación de datos y el posterior procesamiento y uso de los datos por parte de Facebook, así como sus derechos en este sentido y las opciones de configuración para proteger su privacidad, consulte la política de privacidad de Facebook.

12 Sus derechos

Con respecto a sus datos, tiene los siguientes derechos: Obtener información sobre datos almacenados, corrección, eliminación, restricción, transferencia, objeción y revocación. Si cree que el procesamiento de sus datos viola la ley de protección de datos o si sus quejas de protección de datos han sido infringidas de alguna manera, puede presentar una queja ante la autoridad supervisora.

Si tiene alguna pregunta, sugerencia o solicitud, contáctenos internet.support@victorinox.com.

Tenga en cuenta que la ley exige que se guarden ciertos datos durante un cierto período. Por lo tanto, dichos datos deben permanecer almacenados con nosotros hasta la expiración de estos plazos. Bloqueamos estos datos en nuestro sistema y solo los utilizamos para cumplir con los requisitos legales.

13 Uso del sitio web por menores de edad

El sitio web está dirigido a un público adulto. Está prohibido que personas menores, especialmente menores de 16 años, nos transfieran información de identificación personal o se registren para obtener un servicio. Si notamos que dichos datos se nos han transmitido, se eliminarán de nuestra base de datos. Los padres del niño (o tutor legal) pueden contactarnos y solicitar la cancelación de la inscripción. Requerimos una copia de un documento oficial que lo identifique como padre o tutor.

14 Seguridad de datos

Tomamos precauciones técnicas y organizativas para proteger sus datos personales contra la manipulación, pérdida, destrucción o acceso por parte de personas no autorizadas, y para proteger sus derechos y el cumplimiento de las leyes de protección de datos aplicables.

Las medidas adoptadas están diseñadas para garantizar la confidencialidad e integridad de sus datos y para garantizar la disponibilidad y resistencia a largo plazo de nuestros sistemas y servicios al procesar sus datos. También deberían garantizar el restablecimiento rápido de la disponibilidad de los datos y el acceso a ellos en caso de un incidente físico o técnico.

Nuestras medidas de seguridad y procesamiento de datos se mejoran constantemente conforme haya avances tecnológicos.

También nos tomamos muy en serio nuestra propia privacidad corporativa. Nuestros empleados y las empresas de servicios que nosotros comisionamos están obligados a mantener la confidencialidad y cumplir con las normas de protección de datos. Además, el acceso a los datos personales solo se les otorga en la medida de lo necesario.

15 Cambios a la política de privacidad

Victorinox puede complementar o modificarse esta política de privacidad en cualquier momento. Todos los cambios y adiciones quedan a exclusivo criterio de Victorinox.

Ultima revisión: 12 de mayo de 2023.