Una ganadora del concurso de diseño Classic
La historia detrás del diseño
El Concurso de diseño de edición limitada de Victorinox inspira al mundo
En los últimos diez años, hemos organizado una competición que está abierta para diseñadores de todo el mundo. Tenemos un tema diferente cada año y el tema de 2021 es Patrones del mundo. Los diseñadores crean y envían sus propias ideas, y nuestra comunidad vota los diez diseños ganadores que se aplican a nuestro modelo Classic. Este año, el de Andrea García Peña fue uno de los diseñadores ganadores. Veamos qué la motiva como diseñadora y cómo se le ocurrió su creación.
A born designer
Andrea studied graphic design at the Fine Arts Institute School of Design in Mexico City and has worked in advertising since graduating.
With creatives in the family, Andrea had a great foundation for her career. “My parents are architects, my mom is also a ceramist and my whole family (on both sides) is full of painters, writers and artists. “I always wanted to be an art director; I guess it was in my blood,” she tells us.
And she still gets a kick from seeing the end result of her work: “To see something I created fills me with pride,” she beams. “After more than fifteen years in this business, I still say ‘I DID THAT!’ whenever I see one of my logos or pieces out there.”
The Victorinox Limited Edition Design Contest
So when Andrea’s husband told her about the Victorinox Limited Edition Design Contest in 2018, she knew it was perfect for her. “He is a big Victorinox fan and saw an ad on social media,” she explains. “I’m amazed by the talent and creativity. I find the Victorinox Limited Edition Design Contest to be really well-thought-out; I think it’s a great opportunity to showcase creative work.”
Inspiration for Andrea’s “Patterns of the World” tie-dye motif
A few years ago, Andrea had the opportunity to live in San Francisco for a while. “I rented a room in one of those picturesque buildings right in Haight Ashbury, where the Summer of Love happened.” She fell in love with the area, which inspired her retro 60s and 70s style. “I wanted my design to make customers smile whenever they look at their pocket knife. I also wanted to make something that speaks to both women and men. You can’t imagine how proud it makes me feel to know people like what I do!”
