Meet the new Heritage For Her Collection

Where shall she go today? No matter where, her matching fragrance from the new Heritage For Her Collection is right at her hand. Radiant Ginger Lily, joyous Apricot Rose and sensual Lilac Jasmine are the characters to choose from, each taking her on a new trail. Let this exciting journey begin and see what today brings.

2023 marks the year of the reinvention of the Heritage For Her Collection. The red-colored bestseller For Her has evolved into the newly named For Her Ginger Lily. This fresh direction is echoed in the new packaging and communication. For Her Ginger Lily is accompanied by two brand new fragrance launches: For Her Apricot Rose and For Her Lilac Jasmine. Together they build a trio of fruity-floral, highly appealing scents, closely intertwined, but each with a distinct character of its own. All of them appeal to the multifaceted wearer, depending on her mood and where she wants to go on a particular day. With all three fragrances to choose from, she can do what she wishes with one simple spray.

RADIANT MOMENTS WITH FOR HER GINGER LILY
The RED fragrance, Swiss Army For Her Ginger Lily, awakens her fire and spirit. Captivating with its energy and confident attitude, it inspires her to achieve her best at work and discover what makes her glow. This is the scent to wear to shine brightly in every scenario; it evokes the energy and tenacity behind a successful day.

Crisp and invigorating in its olfactory DNA, it beautifully blends revitalizing ginger essence with the floral notes of Lily of the Valley accord, dogrose petals and soft woods.

Created by the Master Perfumer Harry Fremont of Firmenich, this iconic scent has established itself as our female bestseller over the last decades. “I have always been obsessed by the idea of reproducing the perfume of flowers, that beautiful delicate fragrance that floats in the air”, is Harry’s credo. During the Victorinox Relaunch Project in 2020 the scent was gently modernized and has now been revived as the steadfast central pillar of this illuminating Fragrance Trio.

JOYOUS TIME WITH APRICOT ROSE
The APRICOT fragrance, Swiss Army For Her Apricot Rose, takes her to lakeshores on sun-drenched days with the promise of romantic, joyous and blissful moments. The bright and elegant bouquet is a blessing for the heart and capable of brightening up any day and taking her on a break away from hectic everyday life.

The source of inspiration for the scent is an eye-catching apricot-pink colored rose blooming in the Victorinox Garden. Its delicate petals are mingled with fruity accords of warm apricot, sparkling grape-fruit, and wild raspberry in a summery-sweet fragrance.

Created by the perfumer Marypierre Julien of Givaudan, the scent captures her signature of uplifting and comforting sensations. “Crafting a perfume is a process of balance and finesse, but it is also about the magic of making someone happy”, Marypierre says, underlining the character of For Her Apricot Rose.

SENSUAL ENCOUNTER WITH LILAC JASMINE
The LILAC fragrance, Swiss Army For Her Lilac Jasmine, lets her escape to evening encounters where everything is possible and passion thrives. A fragrance of sublime sensuality alluding to the dreamy nostalgia of a garden retreat.

The scent expertly blends rich and compelling notes of tart wild blackberries and creamy lilac with cherry sweet Alpine Rock Jasmine and enigmatic Patchouli.

Amélie Jacquin of Givaudan created the fragrance. An expert at transforming young vibrancy into per-fume, Amélie finds inspiration around the city where she believes “everything is possible”. “Creating a fragrance is so deeply personal that it feels as if people are wearing a piece of you” she says, evoking the fascinating composition she crafted around For Her Lilac Jasmine.

INDIVIDUAL BY COLOR
The three pillars of the new Heritage for Her Collection follow the iconic Victorinox Swiss Army fra-grance design language reflected in the confident use of clean lines and color blocking. The red color as a strong and standout brand design element can be found on the lid and on the inside of the box as well as on the inside of the cap. The latter also features the overarching Heritage claim “let your mind wander” as a refined, surprising detail.

Each fragrance is represented by a hero ingredient flower which lends its female name to the scent, whilst an accompanying second ingredient indicates the color scheme. Accordingly, the bottles and boxes come in vibrant red, soft apricot and sensual purple to underline the characters of the three scents.

The new Heritage for Her Collection is vegan and cruelty-free and comes as Eau de Toilette 100ml. All Victorinox fragrances are Swiss made, from product development to production, using high-quality in-gredients. They are available in Victorinox stores and online shop, and in selected perfumeries worldwide. Please find the nearest store here.