Política de Privacidade

Comprometemo-nos com o uso responsável de seus dados pessoais. Por isso, cumprimos com os requisitos legais da Lei Federal de Proteção de Dados da Suíça (FADP), a Portaria da Lei Federal de Proteção de Dados da Suíça (VDSG), a Lei de Telecomunicações dos EUA (TCA) e outras disposições da lei de proteção de dados da Suíça. Em relação ao processamento de dados pessoais de titulares de dados localizados na UE, também cumpriremos as disposições do Regulamento Geral de Proteção de Dados da UE (GDPR).

8 Pixels, local storage and similar technologies

We also use other technologies, such as counting pixels and local storage. We use these technologies based on our legitimate interest, for example, to examine which features are particularly popular in order to create a more personal user experience and to promote user-relevant advertising.

Counting pixels (also referred to as Clear GIFs, Web Beacons, or Pixel Tags) are small code units installed in or on a web page, mobile app, or advertisement. These pixels can retrieve specific information about your browser and device, such as the operating system, browser type, device type and version, referring web page, website visited, IP address, and other similar information.

We use the following counting pixels:

• Bazaarvoice
• Sprinklr
• Facebook
• Google Analytics
• Google AdWords
• Bing ads
• Hotjar

We also use counting pixels in our newsletter. For each newsletter sent, there is information about the e-mail address used, the subject and the number of sent newsletters. In addition, it can be seen which addresses have not yet received the newsletter, which e-mail addresses have received the newsletter and for which addresses the delivery failed. We analyze open rates, click rates and unsubscribe rates. We use this data for statistical purposes and to optimize the content and structure of the newsletter. This allows us to better align the information and offers in our newsletter with the individual interests of the recipients. The counting pixel is deleted when you delete the newsletter. In order to stop the use of the pixel in our newsletter, if this is not already the case by default, configure your mail program so that no HTML is displayed in messages.

9 Web analysis tools

9.1 Principles

Our website uses features of the following web analytics services:

• Google Analytics
• Google AdWords
• Google DoubleClick
• Google Tag Manager
• Affilinet
• Getback
• Friendify
• Kameleoon
• Hotjar
• Adform
• Outbrain
• Plista
• Pingdom
• Rakuten

Details regarding individual web analysis services can be found in the following sections.

9.2 Google Analytics

We are using, based on our legitimate interest (i.e., interest in analysis, optimization and economic operation of our online offering) Google Analytics, a web analytics service provided by Google Inc. ("Google," 1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google uses cookies. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within our online offer and to provide us with further services related to the use of our online offer. In this case, pseudonymous usage profiles of the users can be created from the processed data. These usage profiles are automatically deleted after 26 months.
We only use Google Analytics with activated IP anonymization. That means the IP address of users will be shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by the user's browser will not be merged with any other data provided by Google.

You may prevent the collection of data generated by the cookie and related to your use of our online offer as well as the processing of this data by Google by clicking the link available below. Download and install browser plugin: http://tools.google.com/dlpage/gaoptout?hl=en. Further information on the use of data by Google as well as options to maintain settings: Visit Google's websites: https://www.google.com/intl/en/policies/privacy/partners (Use of data by Google when you use websites or our apps partners), http://www.google.com/policies/technologies/ads (data usage for promotional purposes), http://www.google.com/settings/ads (manage information that Google uses to show you advertising).

9.3 Google AdWords

Based on legitimate interest, the advertising program "Google AdWords", which belongs to Google Marketing Services Online, is used. Google AdWords places a cookie on your computer ("conversion cookie") if you have reached our website via a Google ad. These cookies expire after 30 days and are not for personal identification. If you visit certain pages on our website and the cookie has not expired, we and Google may recognize that someone clicked on the ad and was redirected to our site. Every advertiser receives a different cookie. Cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. We do not receive any information that personally identifies you.

The information collected by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to serve interest-based advertising.

We use the data about you acquired with the aforementioned cookie (so-called conversion tracking) for the following purposes:

• Remarketing
• Target groups with common interests
• Custom audiences with common interests
• Ready to buy target groups
• Similar audiences
• Demographic and geographic orientation.

9.4 Google DoubleClick

We use Google's DoubleClick feature on our websites to evaluate the use of the website and allow us, Google and other advertisers working with DoubleClick to present user-relevant advertising. For this, a cookie is installed on the hard disk of your computer. By using this cookie, your browser will be assigned a pseudonymous identification number and information about the advertisement displayed in your browser and its call will be collected.
The information collected by the cookie about your use of websites is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to deliver interest-based advertising.
In addition to changing your browser settings, you can also permanently disable the DoubleClick cookie by using a browser plug-in. The plug-in will keep your deactivation settings for this browser, even if you delete all cookies. For a permanent deactivation browser plug-in, please visit https://support.google.com/ads/answer/7395996

9.5 Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through one interface. We use Google Tag Manager to integrate and manage the Google analytics and marketing services in our website. The Tag Manager tool itself, which implements the tags, is a cookie-less domain and does not collect personally identifiable information. However, the tool triggers other tags, which may collect data. Google Tag Manager itself does not access this data.

9.6 Affilinet

Affilinet is a service of Affilinet GmbH, Sapporobogen 6, 80637 Munich, Germany. Affiliate systems are based on the principle of agency commission. The affiliation happens in the World Wide Web through a link. Such an affiliate link contains a special code that uniquely identifies the affiliate to the merchant. In simple terms, this means that the dealer can tell from whom the customer was sent by means of the link with the partner identifier. The commission is paid for the mere clicks on the advertising material ("Click"), the transmission of qualified customer contacts ("Lead") or the sale ("Sale"). In contrast to the merchant (here also program provider or operator) who offers goods or services, the affiliate thus acts only as an interface between merchants and potential customers.

If someone clicks on such an affiliate link, he or she will be redirected to the page of the corresponding merchant. In this case, parameters are transmitted which enable the specific attribution of the generated sales by a publisher. This method is called tracking. For example, cookie tracking allows you to associate and track a visitor with a cookie. The stored cookies on the visitor's hard disk enable the subsequent recognition and tracking (even with time-delayed and interrupted interactivity). Cookies tracking is the most used method of affiliate marketing to associate a person with the affiliate.

9.7 Getback and Friendify

Getback and Friendify are technologies of adfocus GmbH, Zug, Switzerland. We integrate this technology into our website, where data such as the IP address or the shopping basket content can be exchanged with adfocus. At the same time, adfocus may only process the data of our customers on our behalf in the way that we ourselves are entitled to.

Getback is used to improve targeted communication with our existing and future customers. With this technology, for example, when visiting our online shop, we can remind our customers about forgotten orders and point out special offers or our customers can have their shopping cart sent to them by e-mail for later use.

Friendify is used so that the website can be recommended to third parties. We use these technologies on a legitimate basis so that we can offer our website on a sustained, secure and reliable basis and promote our offer.

9.8 Kameleoon

Kameleoon is a service provided by SAS Kameleoon, 12 rue de la Chaussée d'Antin, 75009 Paris, France. Kameleoon is used to perform A/B testing, improve user experience and personalize content. For this purpose, pseudonymized IDs and cookie IDs are used, which are stored on your computer. This enables an analysis of the use of our website and its optimization, in which there is a legitimate interest. Before further processing, your IP address is anonymized and replaced by a shortened, no longer assignable IP address. A direct reference to a person is thus excluded. You can prevent the storage of Kameleoon cookies by setting your browser software accordingly. For more information, please see Kameleoon's privacy policy at https://www.kameleoon.com/en/privacy-policy

9.9 Hotjar

Hotjar is an analysis service of Hotjar Ltd. (St Julian's Business Center, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe). We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

9.10 Adform

Adform is a service of Adform A/S (Wildersgade 10B, 1408 Copenhagen, Denmark). This service is used for tracking and managing digital advertising campaigns where there is a legitimate interest to do so.

Adform uses cookies, which are stored on your computer, but which do not contain any personal data, such as your name, email addresses, or other personal information. These cookies contain technical information, such as, for example, the display frequency and display date of advertising media, the browser used, or the operating system installed. It is not possible to identify you personally with this process. Adform does not store complete IP addresses; the last octet is always dropped.

You can object to the use of cookies for tracking purposes by clicking on the following link: https://site.adform.com/privacy-policy-opt-out. By doing this, a so-called OptOut cookie will be stored on your device, which indicates to our technical systems that, in future, any further data tracking or the storage of cookies is not permitted.

9.11 Outbrain

This site uses technology from Outbrain Inc. ("Outbrain", 39 W 13th Street New York, NY 10011 USA). This makes it possible to target or collect analytics regarding those internet users with advertisements who have already been interested in our offers on our partners' websites. The technology depends cookie-based analysis of user's behavior. This advertisment will only appear on Outbrain, either on the Outbrain Engage or the Outbrain Extended Network. If you do not want to see interest-based advertising, you can disable this feature here.

9.12 Plista

Our website / app is supported by a fully-automated recommendation technology developed and provided by plista GmbH, Torstrasse 33, 10119 Berlin. With the help of this technology, we would like to improve the relevance of our website / app by recommending to you, our users, articles and advertisements that are tailored to your individual interests (known as interest-based advertising).
In order to be able to display interest-based advertising, plista evaluates information about the usage behavior of website/app users across the plista partner network. Such usage data is collected by plista via cookies and combined with a random identifier (cookie ID) or transmitted to plista together with an advertising ID (IDFA or others) by the respective provider (in mobile app environments).
You can find more detailed information about this and plista’s privacy policy here: https://www.plista.com/about/privacy/. You are of course free to disable interest-based advertising from plista at any time by opting out via this link https://www.plista.com/about/opt-out/ or by deactivating “Ad Tracking” in the data protection settings of your device (for mobile applications).

9.13 Pingdom

Our website uses "Pingdom", a service of SolarWinds Worldwide, LLC (7171 Southwest Parkway, Bldg 400, Austin, Texas 78735, USA) in order to statistically analyze visitor accesses. We use Pingdom for optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions as well as the user experience. Through the statistical evaluation of user behavior, we can improve our systems and make it more reliable for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. Pingdom uses cookies to analyze your use of our website. Your IP address and activities on our websites may be transmitted to and stored by Pingdom. It is, however, not possible to establish a link to an identified person in this connection, since your IP address is anonymized immediately after processing and prior to storage. By deactivating the execution of Java Script or installing an appropriate noscript tool, you can prevent the collection and forwarding of personal data and the processing of this data. Further information on data protection when using Pingdom can be found at the following link: https://www.solarwinds.com/legal/privacy.

9.14 Rakuten

Rakuten Marketing LLC dba Rakuten Advertising (“Rakuten Advertising”) is an online business-to[1]business digital advertising company that provides services to a network of publishers and advertisers (brands and merchants) (“Clients”). Those services include affiliate marketing, performance marketing, personalized advertising and optimization, measurement and reporting, facilitation of advertising-related transactions between network participants, and other online advertising tools and technologies (“Services”).
Targeting cookies are used by Rakuten Advertising Affiliate Network.
For more information please see Rakuten’s privacy policy at https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf

9.15 Tangiblee

Tangiblee uses cookies on your website as well as within our widget to track performance in order to show the ROI of Tangiblee as well as track behavior in order to continually improve the experience.
We’ve optimized our cookies to ensure they are as small as possible and do not impact performance of your website.
Further details can be found here : https://www.tangiblee.com/help-center/what-cookies-does-tangiblee-use

10 Plug-ins/funcionalidades de redes sociais

10.1 O que são plug-ins de redes sociais

Plug-ins são pequenos programas ou pacotes de programas com os quais o software pode ser adaptado e estendido de acordo com as suas próprias necessidades. As versões básicas de muitos programas, como programas de gráficos, reprodutores de mídia ou navegadores de internet são compatíveis com as funções necessárias para um usuário comum. Esses programas estão cada vez mais flexíveis e com muitas possibilidades de expansão com plug-ins e add-ons.

10.2 Quais plug-ins usamos

Em nosso site, criamos links para os nossos perfis nas seguintes redes sociais:

• Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, EUA
• Instagram Inc., 1601 Willow Road, Menlo Park, Califórnia 94025, Estados Unidos
• Twitter Inc., 1355 Market Street, Suite 900, São Francisco, CA 94103, Estados Unidos
• Youtube, um serviço operado pela Google Inc., 1600 Amphitheater, Parkway, Mountain View, CA 94043, EUA

Ao abrir o link para um dos nossos perfis das redes sociais, uma conexão direta é estabelecida entre o seu navegador e o servidor da rede social. Isso fornece à rede a informação de que você visitou nosso site com o seu endereço IP e usou o link. Caso acesse um link para uma rede enquanto estiver logado à sua conta, os conteúdos de nossa página podem ser vinculados ao seu perfil na rede social. Isso significa que a rede pode atribuir a sua visita ao nosso site diretamente à sua conta de usuário, e nós receberemos os seus dados pessoais, como nome, e-mail, localidade, lista de amigos e foto do perfil. Com esses dados, podemos fornecer alguns recursos em nossas páginas. Caso não queira fazer isso, faça o logout antes de clicar nos links pertinentes. Uma atribuição acontece de qualquer maneira, se você fizer login na rede pertinente após clicar no link.

Caso esteja conectado ao Facebook, Google ou Instagram enquanto estiver visitando o nosso site usando a sua conta de usuário, o provedor respectivo também pode atribuir a visita à sua conta de usuário. Caso interaja com um plug-in, por exemplo ao clicar no botão “Curtir” ou “g+1”, as informações correspondentes também são transmitidas diretamente e armazenadas em um servidor do respectivo provedor nos EUA. As informações também são publicadas por meio da sua conta de usuário na respectiva rede social e exibidas para seus contatos.

Mesmo se não estiver logado aos provedores do plug-in enquanto visitar o nosso site, os dados coletados pelos plug-ins podem ser associados à conta do usuário individual. Um plug-in define um cookie com uma ID todas as vezes que uma página da web é chamada. Como o navegador envia o cookie não solicitado para cada conexão a um servidor do respectivo provedor, o Facebook, o Google e o Instagram podem, em princípio, criar um perfil relativo ao site chamado pelo usuário com a ID respectiva. Caso seja necessário, é possível atribuir esse identificador para uma pessoa de novo, por exemplo, ao fazer login no provedor posteriormente.

Caso não deseje que seu perfil seja atribuído pelo provedor do plug-in, é preciso fazer logout do respectivo serviço antes de visitar o nosso site. Além disso, é possível escolher a opção “Bloquear cookies de terceiros” nas configurações do navegador, e seu navegador não enviará nenhum cookie para o servidor respectivo da rede social. Entretanto, com essa configuração, outras funções entre páginas de outros provedores podem não funcionar mais, além dos plug-ins.

Para obter mais informações sobre o propósito e escopo da coleta de dados, e o processamento e uso de dados, consulte a política de privacidade do provedor respectivo: Você encontrará informações adicionais sobre os seus direitos e opções para proteger sua privacidade, e seus direitos de impedir a criação de perfis de usuário:

https://instagram.com/about/legal/privacy/
https://www.google.de/intl/policies/privacy/
https://twitter.com/privacy
http://www.facebook.com/policy.php

11 Conectar com o Facebook

Oferecemos o recurso “Conectar com o Facebook”, que é oferecido pelo Facebook Inc., como uma opção para criação da conta de cliente e para fazer login em nosso site e aplicativos.

Se quiser usar essa função, primeiro você será redirecionado para o Facebook. No Facebook, será solicitado que você faça o login com seu nome de usuário e senha. Nós não temos acesso aos seus dados de registro. Caso já esteja conectado ao Facebook, essa etapa será ignorada.

Em seguida, o Facebook informará quais dados serão transmitidos para nós (perfil público, lista de amigos, endereço de e-mail e localização da residência atual). Você confirma usando o botão “OK”. Com os dados transmitidos, criaremos a sua conta de usuário, e não armazenamos sua lista de amigos. Para fazer login por meio da conexão com o Facebook, um token exclusivo gerado pelo Facebook (uma cadeia longa de letras e números) também é armazenado e é trocado durante o processo de login para fazer a autenticação segura com o Facebook.

Para consultar o propósito e o escopo da coleta de dados, o processamento adicional e uso de dados pelo Facebook, assim como os seus direitos respectivos e as opções de configuração para proteger a sua privacidade, acesse a política de privacidade do Facebook.

12 Seus direitos

Em relação aos seus dados, você tem os seguintes direitos: Obter informações sobre os dados armazenados, correção, exclusão, restrição, transferência, objeção e revogação. Se acreditar que o processamento de seus dados viola a lei de proteção de dados ou a sua proteção de dados alegar que seus dados foram violados de alguma forma, você pode encaminhar uma queixa à autoridade competente.

Caso tenha alguma pergunta, sugestão ou solicitação, entre em contato com internet.support@victorinox.com.

Observe que a lei requer a manutenção de determinados dados por um certo período de tempo. Portanto, esses dados permanecem armazenados conosco até a expiração dos prazos. Bloqueamos esses dados em nosso sistema e os usamos somente para atender aos requisitos legais.

13 Uso do site por pessoas menores de idade

O site é direcionado ao público adulto. É proibido que pessoas menores de idade, especialmente crianças abaixo de 16 anos, transfiram informações pessoalmente identificáveis para nós ou se cadastrem em um serviço. Se identificarmos que tais dados foram transmitidos para nós, eles serão excluídos de nosso banco de dados. Os pais da criança (ou o responsável legal) podem entrar em contato conosco e solicitar o cancelamento do registro. Solicitamos uma cópia de um documento oficial que identifique a pessoa como um dos pais ou responsável.

14 Segurança de dados

Adotamos precauções técnicas e organizacionais para proteger os seus dados pessoais contra adulteração, perda, destruição ou acesso por pessoas não autorizadas, para proteger seus direitos e para o cumprimento das leis de proteção de dados aplicáveis.

As medidas adotadas são projetadas para garantir a confidencialidade e integridade de seus dados e para garantir a disponibilidade e resiliência de longo prazo dos nossos sistemas e serviços ao processar seus dados. Elas também devem garantir uma restauração rápida da disponibilidade dos dados e o acesso a eles na ocorrência de um incidente físico ou técnico.

Nosso processamento de dados e medidas de segurança são aprimorados constantemente e alinhados aos desenvolvimentos tecnológicos.

Nos também levamos muito a sério a nossa privacidade corporativa. Nossos funcionários e as empresas de serviços que contratamos são obrigados a manter a confidencialidade e estar em conformidade com as regulamentações de proteção de dados. Além disso, o acesso aos dados pessoais é concedido a eles somente conforme o necessário.

15 Mudanças na política de privacidade

Esta política de privacidade pode ser complementada ou alterada pela Victorinox a qualquer momento. Todas as mudanças e adendos podem ser feitos a critério exclusivo da Victorinox.

Última revisão: 12 de Maio de 2023