“Do it right. Or don’t do it at all!”

Philipp Schwander lives up to his idea of being the “wine store with a twist”. Discover what motivated him to join forces with Victorinox...

Philipp Schwander
His passion: Really good wines.
His mission: Affordable treasures.

There are people who are clearly blessed from the very start, brimming with a full range of impressive talents. Philipp Schwander, proprietor of the Selection Schwander wine store with branches in Zurich and St. Gallen as well as being the first and, for 20 years, the only Swiss awarded the title of Master of Wine, is one of these people. He was born with a sensitive nose and an impeccable memory for tastes and flavors and blessed with a storyteller’s skills, and a gift for sharing his knowledge of wine in a most charming way.

He was the one who came up with the idea of a handy degustation tool for when you’re on the road and, in close collaboration with the Victorinox product development team, his idea was honed and perfected. The result? A true collector’s item with the functionalities of a corkscrew, a waiter’s knife and a knife for picnic snacks all rolled into one: The Wine Master is specially designed for cutting the foil and opening bottles in style, as well as slicing bread, cheese, salami & co. for a tasty outdoor snack. Superb handling, elegant design.

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ワインマスター製品

Awarded
  • Wine Master Wood
  • Wine Master Wood

Wine Master Wood

Olive wood
MXN 4,805.00 MXN 
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  • ワインマスター ウッド
  • ワインマスター ウッド

ワインマスター ウッド

ウォールナットウッド
¥ 20,900 ¥ 
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「無名のワイン醸造業者の厳選されたワインをお得な価格で」

ワイン専門家、ビジネスマン、ジャーナリスト、映像作家、城のオーナー、ホテル経営者、そして今は製品開発者でもある。フィリップ・シュワンダーは、実に多才な本物の目利きです。彼は「一味違うワインストア」をモットーにしています。具体的には、ワイン醸造業者と密接な関係を持ち、ワイナリーを定期的に訪問すること、管理可能な製品の幅を保つこと、厳選したワインを現実的な価格で提供することを意味します。「私の目標は、顧客にワインを理解してもらい、高品質な製品を提供することです。そのために1年のうち140日間くらいは旅をしています。私は18歳の時から旅をし続けているのです。30年以上もこうしてきました。だからよくできた製品に対して勘が鋭くなり、それが優れたものなのか、ただ自慢しているだけなのかがわかるのです」

「ワインは16歳の時から私の趣味でした」

フィリップ・シュワンダーは、ワイン、特にボルドーワインへの愛着を父親から受け継ぎました。そして、若き日のフィリップは思い付きでインターレイルパスを買い、熟練の旅行ガイドに導かれてこの地方に辿り着きました。それからは、すべてのポケットマネーを趣味に注ぎ込むようになり、ワインのラベルを貼り付けて、それぞれの特徴を書き込んだバインダーがどんどん増えていきました。彼がチューリッヒの新聞に書いた記事はザンクト・ガレンのワインディーラー、Martellの目にとまり、フィリップはすぐに雇われました。そこでヘッドバイヤーを何年も務めた後、チューリッヒのワイン商、Albert Reichmuthのディレクターとなりました。そして、2003年についに起業に踏み切りました。60,000人の顧客をかかえるSelection Schwanderは、今ではスイス最大のワイン輸入業者の一つです。 

“We focus on the grape, the basic ingredient.”

For me, interacting with the wine producers is really important, most people often assume that every vintner must also be a wine expert. But that’s only partially true, he has a deep understanding of his wine and how to make it, but he is often too close to his product. People who are always tasting their own wine often fail to recognize what is lacking in a wine. What’s more, it is quite common that a vintner isn’t aware of the needs of his local consumers. That is one reason why I get a lot of vintners to produce special editions based on my input, where we are the exclusive supplier. When we do this, we aren’t trying to take away the unique character of the wine, it’s more about tweaking it a little and making it better. I always ask myself what my customers really like and what I can offer them that best reflects their tastes and their idea of a good wine.”

“No fruit salad in the description of aromas!”

Awarded the title of Master of Wine, Philipp Schwander is one of only 280 experts worldwide currently holding this title. The most daunting test in the world lasts a whole week and candidates must undergo daily blind tastings where they must demonstrate their wine-tasting expertise. In addition, candidates face extremely complex written exams which require extensive knowledge and the ability to formulate and communicate independent thinking and theories. Only those who are true authorities on the subject have any chance of success. As a result, the failure rate is high and is almost always well above ninety percent. 

“A perfect tool has to feel comfortable when you are using it.”

The idea of a handy degustation tool specially made for outdoor enjoyment was born and gradually took shape in the mind of our ambassador of wine. “I’ve already held so many corkscrews in my hand and thought, yes, this product is actually OK, but there are a few things that could really be done better,” Schwander tells us. “And mostly I’ve missed having a really good knife for preparing a tasty snack, so this is new and something we haven’t seen before.” With the Wine Master, details like weight, size and functionality have been conceived and executed with precision, the individual tools open smoothly and effortlessly, and if handled 
properly, this tool is easy and completely safe to use. 

“The Wine Master – multifunctional, elegant design.”

Three-in-one functionality, high quality finish and extremely comfortable to use: bring the Victorinox Wine Master along and enjoy outdoor adventures with a taste of the good life. The long, sturdy spiral grips the cork securely, the foil cutter guarantees precise, clean cuts and the stable, two-step lever protects against slippage, ensuring the cork is safely removed. Lastly, a knife with an extra-wide blade, which can cut its way through all of your favorite picnic snacks, is the finishing touch that makes the Wine Master the perfect multi-use tool. You can see the sophistication in the ideal leverage of the fulcrum and in the precision of the details, which reduce the effort required to a minimum. The scales are finished in a choice of exquisite olive or walnut wood; they combine a comfortable grip with an elegant look. This makes the Wine Master an exclusive gift that instantly appeals to wine lovers and will become their loyal companion.