28 Sep 2020

PR & Communications

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Victorinox Genepi

Victorinox Genepi takes its inspiration from the invigorating power of Swiss mountain herbs. It stimulates the senses and ignites one’s wanderlust. It is the perfect fragrance for men who live an energetic life and the ideal companion for any activity, both indoors and outdoors.

The masculine fragrance Victorinox Genepi is textured and modern, delivering a fresh splash of sensuality and limitless energy. It makes a clear statement within the Victorinox Signature Collection. With an exhilarating composition, this unique, edgy and avant-garde fragrance appeals to adrenaline seekers with an innate need to excel. The result is a very seductive scent tailored to every man’s fragrance wardrobe. Inspired by the essence of genepi, a herbal alpine liquor, it explores exhilarating freedom.

Intuitively adventurous

The antithesis of generic, Genepi exudes individuality and freedom of spirit. Exhilaration, energy and an adventurous maverick attitude are its olfactory identity. Opening with the minty, dry top notes of genepi, it soon reveals a hypnotic absinthe heart and dries down to leave a coniferous earthy trail of silver fir. This aromatic scent is the architect of an adventurous and enterprising life.

A powerful statement

Victorinox Genepi stands boldy in its square flacon. The glass bottom is colored in Victorinox red, a strong display of the iconic design that is an essential part of the Victorinox DNA. The solid, square-shaped flacon of this signature scent is a powerful statement embodying masculinity. Crowned with a grey cap and in the color of green, the flacon perfectly reflects the combination of energizing herbs and metal.

Victorinox Genepi is available as an Eau de Toilette of 100ml. All Victorinox fragrances are Swiss made, from product development to production, using high-quality ingredients. They are available in Victorinox stores and online shop, and in selected perfumeries worldwide. Please find your nearest store here.

Press Contact

Victorinox AG
Schmiedgasse 57
CH-6438 Ibach-Schwyz
Pressoffice.hq@victorinox.com