A Classic Design Contest Winner
The Story Behind the Design
The Victorinox Limited Edition Design Contest inspires the world
For the past ten years, we’ve held a competition that is open to designers from all over the globe. We have a different theme each year and 2021’s theme is Patterns of the World. Designers create and submit their own ideas and our community votes for ten winning designs, which are applied to our Classic model. This year, Andrea Garcia Peña was one of the winning designers. We look at what motivates her as a designer and how she came up with her creation.
A born designer
Andrea studied graphic design at the Fine Arts Institute School of Design in Mexico City and has worked in advertising since graduating.
With creatives in the family, Andrea had a great foundation for her career. “My parents are architects, my mom is also a ceramist and my whole family (on both sides) is full of painters, writers and artists. “I always wanted to be an art director; I guess it was in my blood,” she tells us.
And she still gets a kick from seeing the end result of her work: “To see something I created fills me with pride,” she beams. “After more than fifteen years in this business, I still say ‘I DID THAT!’ whenever I see one of my logos or pieces out there.”
The Victorinox Limited Edition Design Contest
So when Andrea’s husband told her about the Victorinox Limited Edition Design Contest in 2018, she knew it was perfect for her. “He is a big Victorinox fan and saw an ad on social media,” she explains. “I’m amazed by the talent and creativity. I find the Victorinox Limited Edition Design Contest to be really well-thought-out; I think it’s a great opportunity to showcase creative work.”
Inspiration for Andrea’s “Patterns of the World” tie-dye motif
A few years ago, Andrea had the opportunity to live in San Francisco for a while. “I rented a room in one of those picturesque buildings right in Haight Ashbury, where the Summer of Love happened.” She fell in love with the area, which inspired her retro 60s and 70s style. “I wanted my design to make customers smile whenever they look at their pocket knife. I also wanted to make something that speaks to both women and men. You can’t imagine how proud it makes me feel to know people like what I do!”
