Stories of Fans and Creators Made by Us, Loved by You

Fans Love our Products, We Love our Fans

We make products the way we would like to have them ourselves. This means in outstanding Swiss quality, with solution-oriented functionality. We believe in innovation for smart, creative and contemporary products. And our no-frills iconic design is based on simple, distinctive and clean lines. These brand values are defined by our promise to consumers.

As a result, the emotional connection between us and our fans is authentic. We make products for you and you choose our products because you love them. This is how we inspire each other.

Meet some of our creators and some of our fans.

Made by Andrea, loved by us

Designer Andrea García Peña loves the artistic side of her job. Learning the language of a brand in terms of colors, fonts and textures and applying them to a design is what drives her.

Andrea also loves our brand. So much so that she jumped at the chance to enter the Victorinox Limited Edition Design Contest – winning the Patterns of the World edition with her tie-dye motif. The judges of the contest – our fans around the globe – were inspired by its colorful, psychedelic style. It’s now one of ten designs on our Classic Limited Edition 2021 pocket knives.

“After many years designing, I still think “I DID THAT” when I see my work in use.”
Andrea García Peña
Designer, Querétaro
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Made by us, loved by Felix

As a mechanic, social worker and nature educator, Felix Immler teaches kids and their adults how to safely handle a pocket knife. His very popular hands-on courses for Victorinox mix making toys out of things found in a forest with wilderness and survival techniques. Felix’s YouTube videos also show how a pocket knife can turn a bored kid into an energized one.

Felix is definitely one of our biggest fans. Inspired at age eight by a Huntsman pocket knife, he’s since been able to combine his love for the Swiss Army Knife and the outdoors with his commitment to teaching kids.

“It inspires me to wonder. And wander.”
Felix Immler
Pocket Knife Training Instructor, St-Margarethen
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  • My First Victorinox Children Sets, Animal Edition
  • My First Victorinox Children Sets, Animal Edition
  • My First Victorinox Children Sets, Animal Edition

My First Victorinox Children Sets, Animal Edition

Dolphin
CNY 399 CNY 
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  • My First Victorinox H
  • My First Victorinox H
  • My First Victorinox H

My First Victorinox H

azul translúcido
$ 35.00 $ 
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  • “Cómo hacer manualidades con una navaja de bolsillo” Un practico compañero
  • “Cómo hacer manualidades con una navaja de bolsillo” Un practico compañero

“Cómo hacer manualidades con una navaja de bolsillo” Un practico compañero

German
$ 30.00 $ 
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Hechas por Pierre, amadas por ti

El director artístico olfativo, Pierre Aulas, es el cerebro creativo detrás de nuestra gama de fragancias. Cuando decidimos diseñar una nueva esencia, él escucha nuestra visión de lo que queremos. Luego, convierte esas ideas en un resumen olfativo para inspirar la creatividad del perfumista.

Para nuestro relanzamiento de fragancias de 2020, por ejemplo, le dijimos a Pierre que nos gustaría una fragancia que evocara un sentido de fortaleza, frescura de montaña y aventura. Pierre tradujo esto en “mineral, masculina, fresca y muy texturada”. Luego, le envió un resumen al perfumista, que se inspiró para elaborar la elegante, fuerte y auténtica fragancia Swiss Army Rock, que es parte de nuestra Colección Signature.

“La calidad tiene un aroma distintivo. Yo lo embotello”.
Pierre Aulas
Director olfativo, París

Hechos por nosotros, amados por Rutger

Rutger Geerling es un fotógrafo que viaja por el mundo y captura increíbles imágenes de festivales de música electrónica. Y cuando decimos que “viaja”, queremos decir que viaja UN MONTÓN. Desde su lugar de origen en los Países Bajos hasta Japón y Estados Unidos, Rutger lleva su pasión por la fotografía de música dance con él por todo el mundo.

Rutger es un admirador genuino de nuestros productos. Su equipo de fotografía necesita ir con él a todos lados y para ello utiliza los maletines para especialistas, pero para sus artículos personales prefiere el equipo de viaje que es lindo y ligero, y al mismo tiempo es lo suficientemente resistente para sus equipos y artículos profesionales más pequeños.

“Ligero. Sin límites. Llena de pasión”.
Rutger Geerling
Fotógrafo, Rotterdam

Made by us, loved by Joelle and Vivienne

Joelle Peschl and Vivienne Koch are synchronized swimmers who represent Switzerland at international level. For them, every second counts, every movement is coordinated. They work together to create a beautiful program that looks effortless, but is in reality rooted in strength. What they do every day is all about excellence, perfection, quality. 

We gave Joelle and Vivienne the new I.N.O.X. V to test, which is now water-resistant to 100m. They told us what they loved about this timepiece is that even though it was already an icon, our desire for improvement made it even better. And they see parallels between it and what they do: the strength and complication of the watch is literally below the dial, while the beauty of the watch is what you see.

“It’s like our sport – there’s strength below the surface and a smile above it.”
Joelle Peschl and Vivienne Koch
Synchronized Swimmers, Sursee
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Stories from Fans and Friends