El progreso se alimenta de ideas

Hay un gran salto desde una linda idea a un producto de primera clase. Descubra por qué Victorinox a veces rechaza ideas inteligentes

Desde una idea a un producto terminado

Winemaster, Hunter, Skipper, Adventurer, Forester, Picknicker... A lo largo de los años hemos agregado muchas nuevas funciones prácticas a nuestra “Original Swiss Army Knife”, lo que facilitó el crecimiento continuo de nuestra familia de productos. Con pasión y atención a los detalles, nos concentramos en encontrar nuevas soluciones atractivas para enfrentar los desafíos diarios que la vida nos depara. Ponemos la misma atención a nuestras navajas de bolsillo y a toda la gama de productos de Victorinox. Las ideas para estas soluciones no sólo las aportan nuestros equipos de ingenieros. Nuestra inspiración creativa se nutre de todo el mundo. Es un camino largo y complejo desde la idea hasta el producto terminado y adoptamos los estándares más altos en cada paso. Sólo los mejores alcanzan el objetivo y son lo suficientemente buenos para lanzar al mercado.

Good idea? We’ll take a look at it...

Need, function and feasibility are the initial questions that get asked of every new product idea. And it’s when we delve into these questions more deeply that many promising ideas simply come up short. That’s what happened to ideas like rulers and combs, lip balm or sunscreen sticks. Sometimes there wasn’t enough space to integrate a fully functional tool, and other times there was a lack of product stability or refill options. If a solution is anything less than perfect, it is rejected.

Spectra Expandable Baggage designed for the needs of travelers: This hard shell suitcase can be expanded by 47%.

I.N.O.X. Paracord Simply untie the innovative Paracord bracelet and the handy, tear-resistant cord is ready to use.

SwissCard The Swiss Army Knife in a brand new design, but with the same proven functionality.

Victorinox Ella Eau de Toilette Perfume packaging can also be functional: for example, with a handy mirror for on the go.

We are committed to our brand

Our heritage as an iconic Swiss brand is a guarantee for quality and dependability – as well as for excellence in innovation and a pioneering spirit. We carefully nurture this rich heritage, yet remain driven by our curiosity to discover and meet new challenges. The enduring values of the Swiss Army Knife are at the core of every Victorinox product, where quality, functionality, innovation and design blend seamlessly together to create a loyal and trusted companion for every situation.

Every product has a story to tell

Pocket knives, kitchen knives, watches, travel gear and fragrances: Our extended family of products all have a story to tell and we have some special favorites we’d love to share with you. For example, how the mini screwdriver found its way into the corkscrew. Why the Winemaster is seriously superior to a conventional corkscrew. Why the renowned Lausanne University of Art and Design, known as ECAL, got involved with our watches. Or what we have in common with Heidi and Piroska Szönye, the artist from the Graubünden region.

What is the world really waiting for?

Advancement thrives on creative inspiration and productive collaboration: Do you also have an inspiring new idea or suggestion? Share it with us: Submit a short description to “My Victorinox product idea.” We’d love to hear from you!