Privacy Policy

1 Contact

1.1 Name and address of Victorinox

The responsible entity with regards to the GDPR and other national data protection laws of the EU member states as well as other data protection regulations is:

Victorinox AG
Schmiedgasse 57
6438 Ibach-Schwyz
Switzerland
Phone +41 41 818 11 96
E-Mail: internet.support@victorinox.com
Website: https://www.victorinox.com

1.2 Name and address of the representative

The representative with regards to the GDPR and other national data protection laws of the EU member states as well as other data protection regulations is:

Victorinox Retail Köln GmbH
Wallrafplatz 2
50667 Köln
Germany

1.3 Data Protection Coordination Office

For any questions regarding data protection please contact our Data Protection Coordination Office via internet.support@victorinox.com.

2 Scope and purpose of the collection, processing and use of personal data

We collect your personal information in the following cases and for the following purposes:

• Creation of a customer account
• Orders (only relevant in markets with online shop)
• Inquiries via the contact form
• Agreement of an appointment
• Newsletter Sign up
• Credit checks (only relevant in markets with online shop)
• for job applications via email
• to carry out sweepstakes
• Optimization of the website (adaptation of the website to your needs)
• Defense and recording of hacking attacks
• Creation of usage statistics
• Marketing and market research

2.1 Visiting the website

When you visit our website, our servers temporarily store the following data in a log file called server log files. The data will be deleted as soon as it is no longer necessary to achieve the purpose of its collection.

• IP address of the requesting computer
• Date and time of access / retrieval
• URL of the retrieved data
• Operating system and type of your computer and the browser you use
• Country from which you access our website
• Name of your Internet access provider
• Time zone difference to Greenwich Mean Time (GMT)
• Access status / HTTP status code
• Transferred amount of data
• Last visited website
• Browser settings
• Language and version of your browser software
• Enabled browser plugins

The legal basis for the temporary storage of personal data and log files is legitimate interest. Legitimate interest exists

• to deliver the contents of our website correctly
• to optimize the content of our website as well as the advertising for it
• provide law enforcement agencies with the necessary information for prosecution in the event of a cyber attack
• to further improve our offer and our website
• to collect statistical data
• as well as for processing orders in our online shop

In addition to processing your data to fulfill your purchase, we use your information to constantly improve your shopping experience and make it customer-friendly, to communicate with you about your orders, as well as to provide information about specific products or marketing promotions and to recommend products or services that may interest you.

2.2 Newsletter

On our website, you have the opportunity to subscribe to our newsletter. The newsletter dispatch takes place based on your registration on the website. The legal basis for the processing of the data after the user has registered for the newsletter is your consent. Hence, for the processing of the data, your consent is obtained during the registration process and reference is made to this privacy policy.

By providing your above mentioned data, you consent to us being able to use the newsletter to send you news about products, promotions, sweepstakes, events and news about the product categories knives, watches, luggage and perfume

In addition, the following data is collected upon registration:

• IP address of the calling computer
• Date and time of registration
• Originating source of your registration (e.g. website, waitlist)

We process this data on the basis of legitimate interests. We need them to send you the newsletters.

You have the option to unsubscribe from the newsletter at any time and to revoke the consent given by you. You will also find the link to the unsubscribe page in each newsletter. We store your data until you unsubscribe from the newsletter.

2.3 Contact form

When contacting us (via contact form), the information provided by you will be used to process the contact request. If you want to contact us, the following information is mandatory, and serves to be able to process your request:

• Title
• First name
• Surname
• Country
• E-mail address
• Telephone
• Reason for the request / subject

The legal basis for processing the data is our legitimate interest in this service. If the registration serves the fulfillment of a contract of which you are a party or the implementation of pre-contractual measures, this is an additional legal basis for the processing of the data. Your data will be erased as soon as it is no longer necessary to achieve the purpose of the collection.

2.4 Market Research

The data collected in the context of market and opinion research will not be used for advertising purposes. Detailed information (especially on the evaluation of your information) can be found in the context of the respective survey or where you provide your responses. Your responses to surveys will neither be shared with third parties nor published. The legal basis for the processing of the data is the existence of a consent from you.

2.5 Contests and sweepstakes

In sweepstakes, we use your data for the purposes of winning notification and promotion of our offers. Detailed information can be found in our terms and conditions for the respective competition.

2.6 Creating a customer account and writing reviews

With the opening of a customer account, you will receive password-protected access to your data. You can view your personal data and manage newsletter preferences.

To open a customer account, you must provide the following information:

• Your email address
• Password
• Title
• First name
• Surname
• Country
• Language

If users have terminated their user account, their data will be deleted with respect to the user account, subject to legal retention requirements. It is your responsibility to secure your data upon termination prior to the end of the contract. We are entitled to erase all data stored during the term of the contract irrevocably.

You will be given the opportunity to rate products and comment on them. For this we need your name or a pseudonym, which is displayed on the website together with your country of origin. For this we use the technology of Bazaarvoice Ltd. (10901 Stonelake Blvd, Austin, TX 78759, USA), which stores cookies on your computer (for more information on cookies and how to disable them, see below). Bazaarvoice is certified under the Privacy Shield. You will also be given the opportunity to participate in a Customer Satisfaction Survey (provided by SurveyMonkey Europe UC, Shelbourne Buildings 2, Shelbourne Road, Dublin, Ireland). This survey is anonymous. We use these technologies to improve the customer experience and to respond to customer needs for which there is a legitimate interest.

2.7 Online applications

If you apply for a job offering, we will use your details for the processing of your application. You can also apply electronically via email.

If we conclude a contract of employment with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the application process ends without employment, your data will be deleted unless you have given us permission to use your information for further application procedures.

After giving your consent, you have the option of revoking at any time. You can address your call to the person named in the job ad as a contact person, to the e-mail address jobs.ibach@victorinox.com or to the office named under Contact.

2.8 Use of e-mail communication

To improve electronic communication, for which there is legitimate interest, we can analyze the usage behavior of emails sent by the company. We analyze the links contained in these emails, e.g. which links are clicked directly. This information is assigned to specific user profiles. This allows us to identify the areas that are most interesting to registered email recipients. We use this information to personalize content and ad campaigns that are displayed to web page visitors and email recipients.

2.9 Use of Sprinklr

We use the service of Sprinklr,Inc. (29 West 35th Street New York, NY 10001. USA) to share photos with our products as inspiration for others. Sprinklr collects suitable images on Instagram or Twitter, which shall be displayed on our website and will be linked to the Instagram or Twitter account owner. This allows us to present our products and how they are presented on social media, for which there is a legitimate interest. Before pictures are published, the consent of the account holder is explicitly obtained. For more information, visit https://www.sprinklr.com/privacy/.

3 Cancellation

We process and store your personal data only for the period required to achieve the purpose of the collection or as provided by laws or regulations to which we are subject. If the purpose of the storage is omitted or if a prescribed retention period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions. In addition, we will delete your data if you ask us to do so by sending an email to internet.support@victorinox.com and if we have no legal or other obligation to retain or save this data.

4 Disclosure to third parties

We only pass on your data if you have expressly consented to this, we are legally obliged to do so or to the extent that this is within the scope of using the website and answering questions, processing inquiries or for possible services requested by you. In addition, we may transmit your data to affiliated group companies in accordance with the imprint.

The use of the disclosed data to third parties is strictly limited to the purposes mentioned. These third party companies are required to maintain the privacy of you to the same extent as we do ourselves. If the level of data protection in a country is not considered to be equivalent as for Swiss conditions or with regards to the DSGVO, we ensure by means of a contract that your personal Data can be protected at any time according to Swiss directives or the EU General Data Protection Regulation.

We share your personal information with the following categories of recipients:

• Companies within Victorinox Group
• Service Operators
• Commercial partners, e.g. licensees
• Partner companies for credit check and debt collection
• Logistics Partners
• Call center
• Market research companies (to get your feedback on products as well as the ordering and delivery process)
• Hosting Partners
• Authorities

If we use subcontractors to provide our services, we will take appropriate legal precautions and corresponding technical and organizational measures to ensure the protection of personal data is in accordance with the relevant statutory provisions.

5 Targeting

By means of a cookie technology, based on legitimate interest, data is collected for the purpose of optimizing our advertising and the entire online offer. These data are not used to identify you personally, but serve only a pseudonymous evaluation of the use of the website. Your data will never be merged with the personal data stored by us. With this technology, we can present relevant content (advertising and/or special offers and services). Our aim here is to make our offers as attractive as possible for you and to present you products and services that correspond to your areas of interest.

You can prevent targeting at any time by rejecting or deactivating the corresponding cookies in the menu bar of the web browser (for more information, see "Cookies").

6 Retargeting

Our websites use so-called re-targeting technologies. We use these technologies to make our website more interesting to you. This technique allows us to show you personalized advertising on our partners' websites. We believe that the display of personalized, interest-based advertising is more relevant to you than advertising that has no such personal reference. The insertion of this advertising material on websites of our partners is based on cookie technology and an analysis of the previous usage behavior. This form of advertising is completely anonymous. No personal data will be stored and no usage profiles will be merged with your personal data.

At any time, you can prevent re-targeting by rejecting or deactivating the relevant cookies in the menu bar of the Web browser (see "Cookies" below).

7 Cookies

7.1 What cookies are

Our website uses so-called cookies. Cookies are information transmitted by our web server or third-party web servers to users' web browsers and stored there for later retrieval. Cookies can be small files or other means of information storage.

7.2 Why we use cookies

By means of a cookie, the information and offers on our website can be optimized in your favor. Cookies enable us to recognize website visitors. The purpose of this recognition is to facilitate the use of our website. In addition, a number of analysis tools and online advertising services described below also use cookies. The use of cookies is based on legitimate interest.

7.3 Which cookies we use

This website uses the following cookies:

• Session cookies
• Session-wide cookies
• Non-personal cookies
• Preference cookies
• Performance cookies
• Third party cookies

Temporary cookies are automatically deleted when you close the browser. These include in particular session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the corresponding session. This will allow your computer to be recognized when you return to the website. We use this type of cookies to ensure the operation and functionality of our website.

Session-overlapping cookies remain on your hard drive beyond the session. Thanks to these cookies in particular, we can make our offer more user-friendly. For example, your shopping cart can be retrieved during your next visit.

Non-personal cookies do not transfer personal data to us, e.g. statistics cookies. They help us to understand how visitors interact with web pages by collecting and reporting information anonymously. Preference cookies allow a web page to remember information that affects the way a web page behaves or looks like, such as your preferred language or region you are in.

We use performance cookies to gather information about how you use our services. This helps us to improve our services. For example, we may use these cookies to determine if you have accessed a particular page.

We also use some advertising partners to help make the website and websites more interesting to you. Therefore, when visiting our website(s), cookies of partner companies are stored on your hard drive (so-called third-party cookies). Partner companies may combine the information collected from you with data from other websites or mobile applications you have visited or other sources and may use this information for their own purposes (e.g. for interest based or online behavioral advertising). For information on using third-party cookies, see the "Web Analytics Tools" sections.

7.4 Rejection of cookies

Accepting cookies is not a requirement for visiting our websites.

Most internet browsers accept cookies automatically. If you do not wish this, you can set up your browser so that it informs you about the setting of cookies and you only allow this in individual cases. You can also set your browser so that no cookies are stored on your computer or you receive a warning message when a new cookie arrives. For example, some browsers allow to accept first-party cookies but block third-party cookies.

Furthermore, cookies that are already set on your device can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. A general refusal of cookies can be maintained in the settings of your web browser. For more information about opt out mechanisms see http://www.youronlinechoices.com. Please note that opting out of data collection within one browser, device or app will not necessarily be an opt out of data collection from all browsers, devices or apps.

8 Pixels, local storage and similar technologies

We also use other technologies, such as counting pixels and local storage. We use these technologies based on our legitimate interest, for example, to examine which features are particularly popular in order to create a more personal user experience and to promote user-relevant advertising.

Counting pixels (also referred to as Clear GIFs, Web Beacons, or Pixel Tags) are small code units installed in or on a web page, mobile app, or advertisement. These pixels can retrieve specific information about your browser and device, such as the operating system, browser type, device type and version, referring web page, website visited, IP address, and other similar information.

We use the following counting pixels:

• Bazaarvoice
• Sprinklr
• Facebook
• Google Analytics
• Google AdWords
• Bing ads
• Hotjar

We also use counting pixels in our newsletter. For each newsletter sent, there is information about the e-mail address used, the subject and the number of sent newsletters. In addition, it can be seen which addresses have not yet received the newsletter, which e-mail addresses have received the newsletter and for which addresses the delivery failed. We analyze open rates, click rates and unsubscribe rates. We use this data for statistical purposes and to optimize the content and structure of the newsletter. This allows us to better align the information and offers in our newsletter with the individual interests of the recipients. The counting pixel is deleted when you delete the newsletter. In order to stop the use of the pixel in our newsletter, if this is not already the case by default, configure your mail program so that no HTML is displayed in messages.

9 Web analysis tools

9.1 Principles

Our website uses features of the following web analytics services:

• Google Analytics
• Google AdWords
• Google DoubleClick
• Google Tag Manager
• Affilinet
• Getback
• Friendify
• Kameleoon
• Hotjar
• Adform
• Outbrain
• Plista
• Pingdom
• Bloomreach

Details regarding individual web analysis services can be found in the following sections.

9.2 Google Analytics

We are using, based on our legitimate interest (i.e., interest in analysis, optimization and economic operation of our online offering) Google Analytics, a web analytics service provided by Google Inc. ("Google," 1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google uses cookies. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within our online offer and to provide us with further services related to the use of our online offer. In this case, pseudonymous usage profiles of the users can be created from the processed data. These usage profiles are automatically deleted after 26 months.
We only use Google Analytics with activated IP anonymization. That means the IP address of users will be shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by the user's browser will not be merged with any other data provided by Google.

You may prevent the collection of data generated by the cookie and related to your use of our online offer as well as the processing of this data by Google by clicking the link available below. Download and install browser plugin: http://tools.google.com/dlpage/gaoptout?hl=en. Further information on the use of data by Google as well as options to maintain settings: Visit Google's websites: https://www.google.com/intl/en/policies/privacy/partners (Use of data by Google when you use websites or our apps partners), http://www.google.com/policies/technologies/ads (data usage for promotional purposes), http://www.google.com/settings/ads (manage information that Google uses to show you advertising).

9.3 Google AdWords

Based on legitimate interest, the advertising program "Google AdWords", which belongs to Google Marketing Services Online, is used. Google AdWords places a cookie on your computer ("conversion cookie") if you have reached our website via a Google ad. These cookies expire after 30 days and are not for personal identification. If you visit certain pages on our website and the cookie has not expired, we and Google may recognize that someone clicked on the ad and was redirected to our site. Every advertiser receives a different cookie. Cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. We do not receive any information that personally identifies you.

The information collected by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to serve interest-based advertising.

We use the data about you acquired with the aforementioned cookie (so-called conversion tracking) for the following purposes:

• Remarketing
• Target groups with common interests
• Custom audiences with common interests
• Ready to buy target groups
• Similar audiences
• Demographic and geographic orientation.

9.4 Google DoubleClick

We use Google's DoubleClick feature on our websites to evaluate the use of the website and allow us, Google and other advertisers working with DoubleClick to present user-relevant advertising. For this, a cookie is installed on the hard disk of your computer. By using this cookie, your browser will be assigned a pseudonymous identification number and information about the advertisement displayed in your browser and its call will be collected.
The information collected by the cookie about your use of websites is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to deliver interest-based advertising.
In addition to changing your browser settings, you can also permanently disable the DoubleClick cookie by using a browser plug-in. The plug-in will keep your deactivation settings for this browser, even if you delete all cookies. For a permanent deactivation browser plug-in, please visit https://support.google.com/ads/answer/7395996

9.5 Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through one interface. We use Google Tag Manager to integrate and manage the Google analytics and marketing services in our website. The Tag Manager tool itself, which implements the tags, is a cookie-less domain and does not collect personally identifiable information. However, the tool triggers other tags, which may collect data. Google Tag Manager itself does not access this data.

9.6 Affilinet

Affilinet is a service of Affilinet GmbH, Sapporobogen 6, 80637 Munich, Germany. Affiliate systems are based on the principle of agency commission. The affiliation happens in the World Wide Web through a link. Such an affiliate link contains a special code that uniquely identifies the affiliate to the merchant. In simple terms, this means that the dealer can tell from whom the customer was sent by means of the link with the partner identifier. The commission is paid for the mere clicks on the advertising material ("Click"), the transmission of qualified customer contacts ("Lead") or the sale ("Sale"). In contrast to the merchant (here also program provider or operator) who offers goods or services, the affiliate thus acts only as an interface between merchants and potential customers.

If someone clicks on such an affiliate link, he or she will be redirected to the page of the corresponding merchant. In this case, parameters are transmitted which enable the specific attribution of the generated sales by a publisher. This method is called tracking. For example, cookie tracking allows you to associate and track a visitor with a cookie. The stored cookies on the visitor's hard disk enable the subsequent recognition and tracking (even with time-delayed and interrupted interactivity). Cookies tracking is the most used method of affiliate marketing to associate a person with the affiliate.

9.7 Getback and Friendify

Getback and Friendify are technologies of adfocus GmbH, Zug, Switzerland. We integrate this technology into our website, where data such as the IP address or the shopping basket content can be exchanged with adfocus. At the same time, adfocus may only process the data of our customers on our behalf in the way that we ourselves are entitled to.

Getback is used to improve targeted communication with our existing and future customers. With this technology, for example, when visiting our online shop, we can remind our customers about forgotten orders and point out special offers or our customers can have their shopping cart sent to them by e-mail for later use.

Friendify is used so that the website can be recommended to third parties. We use these technologies on a legitimate basis so that we can offer our website on a sustained, secure and reliable basis and promote our offer.

9.8 Kameleoon

Kameleoon is a service provided by SAS Kameleoon, 12 rue de la Chaussée d'Antin, 75009 Paris, France. Kameleoon is used to perform A/B testing, improve user experience and personalize content. For this purpose, pseudonymized IDs and cookie IDs are used, which are stored on your computer. This enables an analysis of the use of our website and its optimization, in which there is a legitimate interest. Before further processing, your IP address is anonymized and replaced by a shortened, no longer assignable IP address. A direct reference to a person is thus excluded. You can prevent the storage of Kameleoon cookies by setting your browser software accordingly. For more information, please see Kameleoon's privacy policy at https://www.kameleoon.com/en/privacy-policy

9.9 Hotjar

Hotjar is an analysis service of Hotjar Ltd. (St Julian's Business Center, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe). We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

9.10 Adform

Adform is a service of Adform A/S (Wildersgade 10B, 1408 Copenhagen, Denmark). This service is used for tracking and managing digital advertising campaigns where there is a legitimate interest to do so.

Adform uses cookies, which are stored on your computer, but which do not contain any personal data, such as your name, email addresses, or other personal information. These cookies contain technical information, such as, for example, the display frequency and display date of advertising media, the browser used, or the operating system installed. It is not possible to identify you personally with this process. Adform does not store complete IP addresses; the last octet is always dropped.

You can object to the use of cookies for tracking purposes by clicking on the following link: https://site.adform.com/privacy-policy-opt-out. By doing this, a so-called OptOut cookie will be stored on your device, which indicates to our technical systems that, in future, any further data tracking or the storage of cookies is not permitted.

9.11 Outbrain

This site uses technology from Outbrain Inc. ("Outbrain", 39 W 13th Street New York, NY 10011 USA). This makes it possible to target or collect analytics regarding those internet users with advertisements who have already been interested in our offers on our partners' websites. The technology depends cookie-based analysis of user's behavior. This advertisment will only appear on Outbrain, either on the Outbrain Engage or the Outbrain Extended Network. If you do not want to see interest-based advertising, you can disable this feature here.

9.12 Plista

Our website / app is supported by a fully-automated recommendation technology developed and provided by plista GmbH, Torstrasse 33, 10119 Berlin. With the help of this technology, we would like to improve the relevance of our website / app by recommending to you, our users, articles and advertisements that are tailored to your individual interests (known as interest-based advertising).
In order to be able to display interest-based advertising, plista evaluates information about the usage behavior of website/app users across the plista partner network. Such usage data is collected by plista via cookies and combined with a random identifier (cookie ID) or transmitted to plista together with an advertising ID (IDFA or others) by the respective provider (in mobile app environments).
You can find more detailed information about this and plista’s privacy policy here: https://www.plista.com/about/privacy/. You are of course free to disable interest-based advertising from plista at any time by opting out via this link https://www.plista.com/about/opt-out/ or by deactivating “Ad Tracking” in the data protection settings of your device (for mobile applications).

9.13 Pingdom

Our website uses "Pingdom", a service of SolarWinds Worldwide, LLC (7171 Southwest Parkway, Bldg 400, Austin, Texas 78735, USA) in order to statistically analyze visitor accesses. We use Pingdom for optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions as well as the user experience. Through the statistical evaluation of user behavior, we can improve our systems and make it more reliable for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. Pingdom uses cookies to analyze your use of our website. Your IP address and activities on our websites may be transmitted to and stored by Pingdom. It is, however, not possible to establish a link to an identified person in this connection, since your IP address is anonymized immediately after processing and prior to storage. By deactivating the execution of Java Script or installing an appropriate noscript tool, you can prevent the collection and forwarding of personal data and the processing of this data. Further information on data protection when using Pingdom can be found at the following link: https://www.solarwinds.com/legal/privacy.

9.14 Tangiblee

Tangiblee uses cookies on your website as well as within our widget to track performance in order to show the ROI of Tangiblee as well as track behavior in order to continually improve the experience.
We’ve optimized our cookies to ensure they are as small as possible and do not impact performance of your website.
Further details can be found here : https://www.tangiblee.com/help-center/what-cookies-does-tangiblee-use