“Do it right. Or don’t do it at all!”

Philipp Schwander lives up to his idea of being the “wine store with a twist”. Discover what motivated him to join forces with Victorinox...

フィリップ・シュワンダー
その情熱：真に上等なワイン
その使命：手頃に手に入るすぐれもの

世の中には、素晴らしい才能に幅広く恵まれ、最初から明るいスタートを切る人々がいるものです。チューリッヒとザンクト・ガレンに支店を持つSelection Schwanderワインショップの経営者、フィリップ・シュワンダーもその一人です。彼はスイス初の、そして20年にわたって唯一のマスター・オブ・ワインの称号の保持者でもあります。生まれながらにして敏感な嗅覚と、正確な味と香りの記憶力を持ち、ストーリーテラーの才能にも恵まれたフィリップは、そのワインの知識を最も魅力的なやり方で活かしています。

彼のアイデアで、旅先で便利な使い勝手抜群のグルメツールが生まれました。ビクトリノックスの製品開発チームとの綿密な協力体制により、そのアイデアは磨き上げられ、完璧なものになりました。その結果、コルクせん抜き、ウェイターナイフ、ピクニックに最適なスナックナイフを一つにした機能性抜群の真のコレクターズアイテムが生まれました。ワインマスターは、ボトルのフォイルをカットして栓を抜いたり、パンやチーズ、サラミなどのアウトドア用スナックを切ったりするために特別にデザインされた、スタイリッシュなツールです。抜群の使いやすさとエレガントなデザインを誇ります。

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Wine Master Products

Awarded
  • Wine Master Wood
  • ワインマスター ウッド

Wine Master Wood

Olive wood
PEN 749 PEN 
  • Wine Master Wood
  • Wine Master Wood

Wine Master Wood

Walnut wood
PEN 749 PEN 

“Selected wines from unknown vintners at excellent prices.”

Wine expert and businessman, journalist, filmmaker, castle owner, hotelier – and now a product developer as well. Philipp Schwander is truly multi-talented and a genuine connoisseur. He is living up to his idea of a “wine store with a twist” which in practical terms means: close personal contact with vintners and regular visits to their premises, a manageable product range and carefully selected wines at realistic prices. “My goal is to help my customers understand wine and to give them access to good quality products. It means I’m on the road around 140 days a year, I’ve been traveling since I was 18. I’ve been doing this over 30 years – so you get a sense for a well-made product, and if someone is good, or just bluffing.”

“Wine has been my hobby since I was 16 years old.”

Philipp Schwander inherited his love of wine, especially Bordeaux wine, from his father and also an old travel guide which led him to this region as a youngster, after buying an Interrail ticket on the spur of the moment. That was where it all started, and from then on, all his pocket money went into his hobby, with binder after binder stuffed full of labels and descriptions of the character of each wine. His intelligent articles in the Zurich newspaper caught the eye of Martell, the St. Gallen wine dealers, who hired him immediately. After many years as their head buyer, followed by a spell as director at Albert Reichmuth, the Zurich wine merchants, he took the plunge in 2003 and set up his own business. With 60,000 customers, Selection Schwander is now one of the biggest wine importers in Switzerland. 

“We focus on the grape, the basic ingredient.”

For me, interacting with the wine producers is really important, most people often assume that every vintner must also be a wine expert. But that’s only partially true, he has a deep understanding of his wine and how to make it, but he is often too close to his product. People who are always tasting their own wine often fail to recognize what is lacking in a wine. What’s more, it is quite common that a vintner isn’t aware of the needs of his local consumers. That is one reason why I get a lot of vintners to produce special editions based on my input, where we are the exclusive supplier. When we do this, we aren’t trying to take away the unique character of the wine, it’s more about tweaking it a little and making it better. I always ask myself what my customers really like and what I can offer them that best reflects their tastes and their idea of a good wine.”

“No fruit salad in the description of aromas!”

Awarded the title of Master of Wine, Philipp Schwander is one of only 280 experts worldwide currently holding this title. The most daunting test in the world lasts a whole week and candidates must undergo daily blind tastings where they must demonstrate their wine-tasting expertise. In addition, candidates face extremely complex written exams which require extensive knowledge and the ability to formulate and communicate independent thinking and theories. Only those who are true authorities on the subject have any chance of success. As a result, the failure rate is high and is almost always well above ninety percent. 

“A perfect tool has to feel comfortable when you are using it.”

La idea de una herramienta práctica de degustación fabricada especialmente para el disfrute al aire libre nació y fue tomando forma en la mente de nuestro embajador del vino. “Ya tuve en mi mano tantos sacacorchos que pensé, sí, este producto es realmente bueno, pero algunas cosas podrían mejorarlo”, nos cuenta Schwander. “Y sobre todo extrañaba tener un cuchillo realmente bueno para preparar un aperitivo delicioso; entonces, esto es nuevo y también es algo nunca visto”. Con el Wine Master, detalles como el peso, el tamaño y la funcionalidad se concibieron y ejecutaron con precisión, las herramientas individuales se abren de forma suave y sin realizar esfuerzo alguno y, si se maneja 
de la forma adecuada, esta herramienta es absolutamente segura y fácil de usar. 

“Wine Master: diseño elegante y multifuncional”.

Funcionalidad tres en uno, acabado de alta calidad y muy cómodo uso: traiga su Wine Master de Victorinox y disfrute de aventuras al aire libre con el sabor de la buena vida. El espiral largo y resistente sujeta el corcho de forma segura, el cortador de papel aluminio garantiza cortes precisos y exactos y la palanca estable de dos pasos protege contra deslizamientos, lo que asegura que el corcho pueda quitarse de forma segura. Por último, el cuchillo con hoja extra ancha, que puede cortar todos sus aperitivos favoritos para día de campo, es el toque final que hace que el Wine Master sea la herramienta multiusos perfecta. Puede ver la sofisticación en la palanca ideal del eje y en la precisión de los detalles, que reducen el esfuerzo al mínimo. Las cachas están acabadas en una selección de exquisita madera de olivo o nogal y combinan un cómodo agarre con un aspecto elegante. Esto hace que el Wine Master sea un regalo exclusivo que atrae instantáneamente a los amantes del vino y que se convertirá en su leal compañero.