Geschichten von Fans und kreativen Köpfen
Von uns gemacht, von Ihnen geliebt
Fans lieben unsere Produkte, wir lieben unsere Fans
Wir machen Produkte genau nach unseren Vorstellungen – so wie wir sie selbst gerne hätten. Das bedeutet aussergewöhnliche Schweizer Qualität mit lösungsorientierter Funktionalität. Wir glauben an Innovationen für smarte, kreative und zeitgemässe Produkte. Unser charakteristisches schnörkelloses Design folgt schlichten, markanten und klaren Linien. Diese Markenwerte werden von unserem Kundenversprechen geprägt.
Daraus resultiert eine authentische emotionale Verbindung zwischen uns und unseren Fans. Wir machen Produkte für Sie – und Sie wählen unsere Produkte, weil Sie sie lieben. So inspirieren wir uns gegenseitig.
Lernen Sie einige unserer kreativen Köpfe und Fans kennen.
Von uns gemacht, von Andrea geliebt
Designerin Andrea García Peña liebt die künstlerische Seite ihrer Arbeit. Der Reiz besteht für Sie darin, die „Sprache“ einer Marke aus ihren Farben, Schriftarten und Texturen zu erfassen und in ein Design zu überführen.
Ausserdem liebt Andrea unsere Marke. So sehr, dass Sie die Chance ergriff, an unserem Victorinox Limited Edition Design-Wettbewerb teilzunehmen – und sich mit ihrem Tie-Dye-Motiv unter den Gewinnern der „Patterns of the World“-Edition platzierte. Die Juroren – unsere Fans aus aller Welt – waren begeistert von diesem bunten, psychedelischen Design. Es ist jetzt eines der 10 ausgewählten Entwürfe unserer Classic Limited Edition 2021 Taschenmesser.
„Auch nach so vielen Jahren sage ich immer noch ‚DAS IST VON MIR!‘, wenn ich meine Arbeit in der echten Welt sehe.“
Andrea García Peña
Designerin, Querétaro
As a mechanic, social worker and nature educator, Felix Immler teaches kids and their adults how to safely handle a pocket knife. His very popular hands-on courses for Victorinox mix making toys out of things found in a forest with wilderness and survival techniques. Felix’s YouTube videos also show how a pocket knife can turn a bored kid into an energized one.
Felix is definitely one of our biggest fans. Inspired at age eight by a Huntsman pocket knife, he’s since been able to combine his love for the Swiss Army Knife and the outdoors with his commitment to teaching kids.
“It inspires me to wonder. And wander.”
Felix Immler
Pocket Knife Training Instructor, St-Margarethen
Olfactory Artistic Director Pierre Aulas is the creative brain behind our range of fragrances. When we decide to create a new scent, he listens to our vision for what we want. Then he converts those ideas into an olfactive brief that will spark the perfumer’s creativity.
For our 2020 fragrance re-launch, for example, we told Pierre we’d like a fragrance that evoked a sense of strength, mountain freshness and adventure. Pierre translated this into “mineral, masculine, fresh and very textured”. He then briefed the perfumer, who was inspired to create the elegant, strong and authentic fragrance Swiss Army Rock, which is part of our new Signature Collection.
“Quality has a distinct aroma. I bottle it.”
Pierre Aulas Olfactory Director, Paris
Rutger Geerling is a photographer who travels the world, capturing amazing images of electronic music festivals. And when we say ‘travels’, we mean A LOT. From his native Netherlands to Japan and the United States, Rutger takes his passion for dance music photography with him all around the world.
Rutger is a genuine fan of our products. His photography equipment needs to go everywhere with him and for this he is using specialist cases, but for his personal items he prefers travel gear that is nice and light, while at the same time sturdy enough for his smaller professional items and equipment.
Joelle Peschl and Vivienne Koch are synchronized swimmers who represent Switzerland at international level. For them, every second counts, every movement is coordinated. They work together to create a beautiful program that looks effortless, but is in reality rooted in strength. What they do every day is all about excellence, perfection, quality.
We gave Joelle and Vivienne the new I.N.O.X. V to test, which is now water-resistant to 100m. They told us what they loved about this timepiece is that even though it was already an icon, our desire for improvement made it even better. And they see parallels between it and what they do: the strength and complication of the watch is literally below the dial, while the beauty of the watch is what you see.
“It’s like our sport – there’s strength below the surface and a smile above it.”
Joelle Peschl and Vivienne Koch
Synchronized Swimmers, Sursee
