28 Sep 2020

PR & Communications

Back to Press Overview

Victorinox Black Steel

Inspired by steel melting in the captivating heat of a fire, Victorinox Black Steel captures sleek elegance and tempting masculinity. The new Victorinox scent seduces with spicy black pepper, a woody larch accord and sensual smoky pine.

Any time is the right time for Black Steel. With its dark, seductive and warm facets, it turns day into night and makes the night yours too. Leaving behind the stress of the day, the man of passion enjoys his evening in the relaxed atmosphere of his favorite bar or in the romantic setting of a cozy fireplace at home with his loved one.

A scent to spark a fire

Victorinox Black Steel unveils its elegant and warm fragrance with a spicy top note of black pepper, followed by a woody middle note of larch and a sensual base note of smoky pine. A daring, warm and spicy fragrance, it pushes the boundaries with confidence and strength.

“Black Steel follows the trail of the popular aquatic scent Steel launched in 2018. Having explored the cool facet of steel, we wanted to introduce its dark, seductive and warm side”, states Veronika Elsener, Chief Marketing Officer at Victorinox. “This sensual scent makes a bold statement in our Signature Collection and introduces our fragrance relaunch with fireworks.”

Bringing the Victorinox mindset to life

Created by Daphné Bugey of Firmenich, one of the leading global fragrance houses, the scent embodies the mindset of the Victorinox Signature Collection for men by exploring the unseen. Daphné is curious about the world around her, with a constant appetite to learn. She loves to experience everything. Her creations benefit from this approach and her perfumes reflect her perfectly: spontaneous, audacious and free.

Black Steel is a scent for the explorer in every man. He is self-confident, stylish and passionate and is looking for uniqueness, simplicity and quality. He is also curious about what the night may bring.

Setting the benchmark for modern sophistication, Victorinox Black Steel stands boldly in its solid, square flacon. Its glass bottom is colored in Victorinox red, a strong display of the iconic design that is an essential part of the Victorinox DNA. It is a powerful statement of masculinity. Crowned with a silver-grey cap and displaying the color of cognac, the flacon is a perfect reflection of steel melting in the captivating heat of a fire.

Victorinox Black Steel is available as an Eau de Toilette of 100ml. All Victorinox fragrances are Swiss made, from product development to production, using high-quality ingredients. Black Steel is further made of ingredients of natural origin reflecting Victorinox commitment to natural ingredients as part of its ethos. They are available in Victorinox stores and online shop, and in selected perfumeries worldwide. Please find your nearest store here

Press Contact

Victorinox AG
Schmiedgasse 57
CH-6438 Ibach-Schwyz
Pressoffice.hq@victorinox.com