The Victorinox Limited Edition Design Contest inspires the world

For the past ten years, we’ve held a competition that is open to designers from all over the globe. We have a different theme each year and 2021’s theme is Patterns of the World. Designers create and submit their own ideas and our community votes for ten winning designs, which are applied to our Classic model. This year, Andrea Garcia Peña was one of the winning designers. We look at what motivates her as a designer and how she came up with her creation.

Andrea studied graphic design at the Fine Arts Institute School of Design in Mexico City and has worked in advertising since graduating.

With creatives in the family, Andrea had a great foundation for her career. “My parents are architects, my mom is also a ceramist and my whole family (on both sides) is full of painters, writers and artists. “I always wanted to be an art director; I guess it was in my blood,” she tells us.

And she still gets a kick from seeing the end result of her work: “To see something I created fills me with pride,” she beams. “After more than fifteen years in this business, I still say ‘I DID THAT!’ whenever I see one of my logos or pieces out there.”

So when Andrea’s husband told her about the Victorinox Limited Edition Design Contest in 2018, she knew it was perfect for her. “He is a big Victorinox fan and saw an ad on social media,” she explains. “I’m amazed by the talent and creativity. I find the Victorinox Limited Edition Design Contest to be really well-thought-out; I think it’s a great opportunity to showcase creative work.”
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