01 may. 2017

PR & Communications

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I.N.O.X. V Collection

Wherever. Whenever. Whatever.

Today’s empowered women, driven by their unique characters and lifestyles, are unlikely to find satisfaction selecting from a series of givens. The I.N.O.X. V celebrates this contemporary woman. As a modern, highperformance timepiece it precisely reflects females’ intrinsic decision-making powers related to how to spend and measure their time. As with all I.N.O.X. watches, it embodies the pledge to handle everyday adventures reliably and with style. It takes agendas that commute between client lunches and museum outings with the kids, yoga classes and mountain treks, all in its stride. Nowhere in these tight schedules is time specifically allocated to a scene or watch change. The I.N.O.X. V is on to the case of meeting the needs of multi-taskers wherever, whenever, whatever.

Strong is undoubtedly the new pretty. A total of 130 stringent durability tests preceded the birth of the I.N.O.X. V. This portfolio of performance is understandably in touch with its feminine side and even includes a notorious “handbag challenge”. If the watch can survive crashing about with metal keys, corrosive insect repellent and other personal items from this mobile treasure trove, a mad dash across a rush-hour station on high heels is a walk in the park. For additional protection in precarious lifestyle moments, the I.N.O.X. V watches can be cleverly accessorized with a matching shield, supplied with each piece.

This ladies’ timepiece has a 37 mm stainless steel case with a consciously curved, sculptural shape. The hands and markers stamped on the dial echo the same belief in constitutional femininity. Four different models make up the I.N.O.X. V range, issuing an open invitation for individuality. A version with a black dial and matching rubber strap acts as the Little Black Dress of the collection, the feminine epitome of versatility. The crisp white shirt girl will enjoy keeping track of time in the office or after work with a predominantly white interpretation, elegantly enhanced with rose-gold details. Two pieces have an audacious Naimakka paracord attachment, geared to the female who appreciates the look and feel of textile. A dark blue design, with subtle red accents, ranks up there with that favorite pair of jeans that feels equally comfortable mixing with heels or loafers. And for a sporty look, with an out-there twist, there is a soft grey option, hosting hot pink accents, which can hold its own with the hippest sneakers. Girl time has moved on from clichéd nights at home to making it happen, her way. A victory.

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