Progress is powered by ideas

It’s a huge leap from a nice idea to a world-class product. Find out why Victorinox sometimes even rejects smart ideas

From an idea to a finished product

Winemaster, Hunter, Skipper, Adventurer, Forester, Picknicker – over the years, we have added many practical new functions to our “Original Swiss Army Knife” – which has enabled the continuous growth of our product family. With passion and attention to detail, we focus on finding attractive new solutions to meet the daily challenges that life throws at us. We apply this same focus to our pocket knives and to the entire Victorinox product range. The ideas for these solutions are not just brainstormed by our teams of engineers. We source our creative inspiration from all over the world. It is a long, complex path from idea to finished product and we set the highest standards every step of the way. Only the very best make the grade and are good enough to be brought to market.

Good idea? We’ll take a look at it...

Need, function and feasibility are the initial questions that get asked of every new product idea. And it’s when we delve into these questions more deeply that many promising ideas simply come up short. That’s what happened to ideas like rulers and combs, lip balm or sunscreen sticks. Sometimes there wasn’t enough space to integrate a fully functional tool, and other times there was a lack of product stability or refill options. If a solution is anything less than perfect, it is rejected.
Spectra Expandable Baggage designed for the needs of travelers: This hard shell suitcase can be expanded by 47%.
I.N.O.X. Paracord Simply untie the innovative Paracord bracelet and the handy, tear-resistant cord is ready to use.
SwissCard The Swiss Army Knife in a brand new design, but with the same proven functionality.
Victorinox Ella 淡香水 香水包裝亦可以有實用功能:例如配備隨身鏡,方便隨時隨地使用。

我們致力於為我們的品牌付出努力

作為一個標誌性的瑞士品牌,我們的傳統是品質和可靠性的保證 ,也代表著卓越的創新和開拓精神。我們細心地呵護這樣豐富的傳統,但我們仍然不斷求新求變,發現並迎接新的挑戰。瑞士軍刀的雋永價值,是每一個 Victorinox 產品的核心,將品質、功能、創新和設計融合在一起,為每一種環境創造出忠實、且值得信賴的良伴。

每個產品都有各自的故事

袋裝刀、廚房刀、腕錶、旅行箱包和香水:我們數量龐大的產品系列,都有個別的故事與背景,而且其中有一些是我們的最愛,我們很樂意與您分享。舉例來說,像是迷你螺絲批與拔木塞鑽是如何組合在一起。Winemaster 比傳統拔木塞鑽要來得便利好用的原因。創新的 瑞士設計學院(Lausanne University of Art and Design,又稱 ECAL)參與我們腕錶設計的原因。或是我們與 Heidi 和來自格勞賓登州地區的藝術家 Piroska Szönye 之間有什麼共通點。

世界真正在等什麼?

先進的創造力和創造合作帶來蓬勃發展:您是否有鼓舞人心的新想法或建議? 與我們分享:提交簡短描述至「我的 Victorinox 產品想法」。我們非常希望聽聽您的意見!

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