17 Feb. 2021

PR & Communications

Back to Press Overview

Victorinox Fragrance Forget Me Not

Forget Me Not for women walks the olfactory fine line between delicate and bold with boundless confidence. Part of the Victorinox Signature Collection, it introduces a sensual scentscape for authentic free thinkers and nature lovers. Epitomizing the diverse aspects of femininity, it is luminous and exuberant, playful yet powerful and unique as the woman who wears it.

This fresh, floral fragrance takes inspiration from the unapologetic, raw and yet fragile beauty of Swiss nature and the forget me not flower itself. Intensely personal, it is a fusion of vibrant bergamot, romantic forget me not accord and mellow cedarwood. An embodiment of self-expression, this fine fragrance leaves an unforgettable olfactory aura of natural joy.

Floral freshness with a romantic heart
Sparkling notes of bergamot intermingle with piquant accents of pink pepper to lend the scent a fresh and spring-like opening. The romantic heart note of delicate forget me not accord and hibiscus seeds fascinates and captivates. In the dry-down, sensual, woody notes of cedarwood and angelica seeds leave a beguiling trail and hints of sweetness.

A scent for the distinctive woman who stays true to herself
Created for a discerning and ambitious woman, Forget Me Not celebrates a natural zest for life. Self-confident, charismatic and independent, she is comfortable in her own skin and a savvy free spirit. The fragrance underlines her personality in all its diversity and leaves behind a spark of her allure wherever she goes.

Created by Dora Baghriche and Julien Plos of Firmenich, one of the leading global fragrance houses, the scent represents the mindset of the Victorinox Signature Collection for women by enjoying the beauty of nature.

Dora is a strong and independent woman. She is comfortable travelling alone and admits she gets a certain pleasure from it. “It has magical moments that are no doubt similar to those I experience creating a new fragrance”, she explains. Her creations benefit from this approach and her perfumes reflect her perfectly: unique, empowering, inspiring and sensual.

Julien loves drawing and enjoys creating contrasts, playing with light and dark and sketching forms such as statues. Forget Me Not perfectly represents this manifoldness and plays as well with contrasts. Further, Julien has a passion for natural ingredients. Driven by innovation, he uses the latest high-tech extraction methods to explore different, unexpected facets of natural ingredients representing Victorinox mindset for its fragrances.

Clean, contemporary and feminine design
The design is clean and pure, inspired by nature. The combination of the round shaped glass flacon and the softly colored lilac juice embodies the feminine and vibrant character of the scent. The folding box shows the fine lines of the silhouette of a woman embedded in gentle forget me not flowers, perfectly illustrating the conceptional source of inspiration. Like for all fragrances of the Victorinox Signature Collection, the bottom of the flacon is colored in Victorinox red representing the iconic and exclusive DNA of the brand.

Victorinox Forget Me Not is of natural origin, vegan and available as an Eau de Toilette of 100ml. All Victorinox fragrances are Swiss made, from product development to production, using high-quality ingredients. They are available in Victorinox stores and online shop, and in selected perfumeries worldwide. Please find your nearest store here

Press Contact

Victorinox AG
Schmiedgasse 57
CH-6438 Ibach-Schwyz
Pressoffice.hq@victorinox.com