隐私权政策

我们承诺采用负责任的方式处理您的个人数据。因此，我们遵守《瑞士联邦数据保护法》(FADP)、《联邦数据保护法条例》(VDSG) 和《电信法案》(TCA) 的法律要求以及瑞士数据保护法的其他规定。若数据主体位于欧盟，我们对其个人数据的处理还将遵守《欧盟通用数据保护条例》(GDPR) 的规定。

8 Pixels, local storage and similar technologies

We also use other technologies, such as counting pixels and local storage. We use these technologies based on our legitimate interest, for example, to examine which features are particularly popular in order to create a more personal user experience and to promote user-relevant advertising.

Counting pixels (also referred to as Clear GIFs, Web Beacons, or Pixel Tags) are small code units installed in or on a web page, mobile app, or advertisement. These pixels can retrieve specific information about your browser and device, such as the operating system, browser type, device type and version, referring web page, website visited, IP address, and other similar information.

We use the following counting pixels:

• Bazaarvoice
• Sprinklr
• Facebook
• Google Analytics
• Google AdWords
• Bing ads
• Hotjar

We also use counting pixels in our newsletter. For each newsletter sent, there is information about the e-mail address used, the subject and the number of sent newsletters. In addition, it can be seen which addresses have not yet received the newsletter, which e-mail addresses have received the newsletter and for which addresses the delivery failed. We analyze open rates, click rates and unsubscribe rates. We use this data for statistical purposes and to optimize the content and structure of the newsletter. This allows us to better align the information and offers in our newsletter with the individual interests of the recipients. The counting pixel is deleted when you delete the newsletter. In order to stop the use of the pixel in our newsletter, if this is not already the case by default, configure your mail program so that no HTML is displayed in messages.

9 Web analysis tools

9.1 Principles

Our website uses features of the following web analytics services:

• Google Analytics
• Google AdWords
• Google DoubleClick
• Google Tag Manager
• Affilinet
• Getback
• Friendify
• Kameleoon
• Hotjar
• Adform
• Outbrain
• Plista
• Pingdom
• Rakuten

Details regarding individual web analysis services can be found in the following sections.

9.2 Google Analytics

We are using, based on our legitimate interest (i.e., interest in analysis, optimization and economic operation of our online offering) Google Analytics, a web analytics service provided by Google Inc. ("Google," 1600 Amphitheater Parkway Mountain View, CA 94043, USA). Google uses cookies. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European data protection law. Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within our online offer and to provide us with further services related to the use of our online offer. In this case, pseudonymous usage profiles of the users can be created from the processed data. These usage profiles are automatically deleted after 26 months.
We only use Google Analytics with activated IP anonymization. That means the IP address of users will be shortened by Google within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided by the user's browser will not be merged with any other data provided by Google.

You may prevent the collection of data generated by the cookie and related to your use of our online offer as well as the processing of this data by Google by clicking the link available below. Download and install browser plugin: http://tools.google.com/dlpage/gaoptout?hl=en. Further information on the use of data by Google as well as options to maintain settings: Visit Google's websites: https://www.google.com/intl/en/policies/privacy/partners (Use of data by Google when you use websites or our apps partners), http://www.google.com/policies/technologies/ads (data usage for promotional purposes), http://www.google.com/settings/ads (manage information that Google uses to show you advertising).

9.3 Google AdWords

Based on legitimate interest, the advertising program "Google AdWords", which belongs to Google Marketing Services Online, is used. Google AdWords places a cookie on your computer ("conversion cookie") if you have reached our website via a Google ad. These cookies expire after 30 days and are not for personal identification. If you visit certain pages on our website and the cookie has not expired, we and Google may recognize that someone clicked on the ad and was redirected to our site. Every advertiser receives a different cookie. Cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. We do not receive any information that personally identifies you.

The information collected by the cookie about your use of the website is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to serve interest-based advertising.

We use the data about you acquired with the aforementioned cookie (so-called conversion tracking) for the following purposes:

• Remarketing
• Target groups with common interests
• Custom audiences with common interests
• Ready to buy target groups
• Similar audiences
• Demographic and geographic orientation.

9.4 Google DoubleClick

We use Google's DoubleClick feature on our websites to evaluate the use of the website and allow us, Google and other advertisers working with DoubleClick to present user-relevant advertising. For this, a cookie is installed on the hard disk of your computer. By using this cookie, your browser will be assigned a pseudonymous identification number and information about the advertisement displayed in your browser and its call will be collected.
The information collected by the cookie about your use of websites is usually transmitted to and stored by Google on servers in the United States. Based on the collected information, interest-relevant categories are assigned to your browser. These categories are used to deliver interest-based advertising.
In addition to changing your browser settings, you can also permanently disable the DoubleClick cookie by using a browser plug-in. The plug-in will keep your deactivation settings for this browser, even if you delete all cookies. For a permanent deactivation browser plug-in, please visit https://support.google.com/ads/answer/7395996

9.5 Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags through one interface. We use Google Tag Manager to integrate and manage the Google analytics and marketing services in our website. The Tag Manager tool itself, which implements the tags, is a cookie-less domain and does not collect personally identifiable information. However, the tool triggers other tags, which may collect data. Google Tag Manager itself does not access this data.

9.6 Affilinet

Affilinet is a service of Affilinet GmbH, Sapporobogen 6, 80637 Munich, Germany. Affiliate systems are based on the principle of agency commission. The affiliation happens in the World Wide Web through a link. Such an affiliate link contains a special code that uniquely identifies the affiliate to the merchant. In simple terms, this means that the dealer can tell from whom the customer was sent by means of the link with the partner identifier. The commission is paid for the mere clicks on the advertising material ("Click"), the transmission of qualified customer contacts ("Lead") or the sale ("Sale"). In contrast to the merchant (here also program provider or operator) who offers goods or services, the affiliate thus acts only as an interface between merchants and potential customers.

If someone clicks on such an affiliate link, he or she will be redirected to the page of the corresponding merchant. In this case, parameters are transmitted which enable the specific attribution of the generated sales by a publisher. This method is called tracking. For example, cookie tracking allows you to associate and track a visitor with a cookie. The stored cookies on the visitor's hard disk enable the subsequent recognition and tracking (even with time-delayed and interrupted interactivity). Cookies tracking is the most used method of affiliate marketing to associate a person with the affiliate.

9.7 Getback and Friendify

Getback and Friendify are technologies of adfocus GmbH, Zug, Switzerland. We integrate this technology into our website, where data such as the IP address or the shopping basket content can be exchanged with adfocus. At the same time, adfocus may only process the data of our customers on our behalf in the way that we ourselves are entitled to.

Getback is used to improve targeted communication with our existing and future customers. With this technology, for example, when visiting our online shop, we can remind our customers about forgotten orders and point out special offers or our customers can have their shopping cart sent to them by e-mail for later use.

Friendify is used so that the website can be recommended to third parties. We use these technologies on a legitimate basis so that we can offer our website on a sustained, secure and reliable basis and promote our offer.

9.8 Kameleoon

Kameleoon is a service provided by SAS Kameleoon, 12 rue de la Chaussée d'Antin, 75009 Paris, France. Kameleoon is used to perform A/B testing, improve user experience and personalize content. For this purpose, pseudonymized IDs and cookie IDs are used, which are stored on your computer. This enables an analysis of the use of our website and its optimization, in which there is a legitimate interest. Before further processing, your IP address is anonymized and replaced by a shortened, no longer assignable IP address. A direct reference to a person is thus excluded. You can prevent the storage of Kameleoon cookies by setting your browser software accordingly. For more information, please see Kameleoon's privacy policy at https://www.kameleoon.com/en/privacy-policy

9.9 Hotjar

Hotjar is an analysis service of Hotjar Ltd. (St Julian's Business Center, Elia Zammit Street, St Julian's STJ 1000, Malta, Europe). We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

9.10 Adform

Adform is a service of Adform A/S (Wildersgade 10B, 1408 Copenhagen, Denmark). This service is used for tracking and managing digital advertising campaigns where there is a legitimate interest to do so.

Adform uses cookies, which are stored on your computer, but which do not contain any personal data, such as your name, email addresses, or other personal information. These cookies contain technical information, such as, for example, the display frequency and display date of advertising media, the browser used, or the operating system installed. It is not possible to identify you personally with this process. Adform does not store complete IP addresses; the last octet is always dropped.

You can object to the use of cookies for tracking purposes by clicking on the following link: https://site.adform.com/privacy-policy-opt-out. By doing this, a so-called OptOut cookie will be stored on your device, which indicates to our technical systems that, in future, any further data tracking or the storage of cookies is not permitted.

9.11 Outbrain

This site uses technology from Outbrain Inc. ("Outbrain", 39 W 13th Street New York, NY 10011 USA). This makes it possible to target or collect analytics regarding those internet users with advertisements who have already been interested in our offers on our partners' websites. The technology depends cookie-based analysis of user's behavior. This advertisment will only appear on Outbrain, either on the Outbrain Engage or the Outbrain Extended Network. If you do not want to see interest-based advertising, you can disable this feature here.

9.12 Plista

Our website / app is supported by a fully-automated recommendation technology developed and provided by plista GmbH, Torstrasse 33, 10119 Berlin. With the help of this technology, we would like to improve the relevance of our website / app by recommending to you, our users, articles and advertisements that are tailored to your individual interests (known as interest-based advertising).
In order to be able to display interest-based advertising, plista evaluates information about the usage behavior of website/app users across the plista partner network. Such usage data is collected by plista via cookies and combined with a random identifier (cookie ID) or transmitted to plista together with an advertising ID (IDFA or others) by the respective provider (in mobile app environments).
You can find more detailed information about this and plista’s privacy policy here: https://www.plista.com/about/privacy/. You are of course free to disable interest-based advertising from plista at any time by opting out via this link https://www.plista.com/about/opt-out/ or by deactivating “Ad Tracking” in the data protection settings of your device (for mobile applications).

9.13 Pingdom

Our website uses "Pingdom", a service of SolarWinds Worldwide, LLC (7171 Southwest Parkway, Bldg 400, Austin, Texas 78735, USA) in order to statistically analyze visitor accesses. We use Pingdom for optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions as well as the user experience. Through the statistical evaluation of user behavior, we can improve our systems and make it more reliable for you as a user. This is also our legitimate interest in the processing of the above data by the third-party provider. Pingdom uses cookies to analyze your use of our website. Your IP address and activities on our websites may be transmitted to and stored by Pingdom. It is, however, not possible to establish a link to an identified person in this connection, since your IP address is anonymized immediately after processing and prior to storage. By deactivating the execution of Java Script or installing an appropriate noscript tool, you can prevent the collection and forwarding of personal data and the processing of this data. Further information on data protection when using Pingdom can be found at the following link: https://www.solarwinds.com/legal/privacy.

9.14 Rakuten

Rakuten Marketing LLC dba Rakuten Advertising (“Rakuten Advertising”) is an online business-to[1]business digital advertising company that provides services to a network of publishers and advertisers (brands and merchants) (“Clients”). Those services include affiliate marketing, performance marketing, personalized advertising and optimization, measurement and reporting, facilitation of advertising-related transactions between network participants, and other online advertising tools and technologies (“Services”).
Targeting cookies are used by Rakuten Advertising Affiliate Network.
For more information please see Rakuten’s privacy policy at https://go.rakutenadvertising.com/hubfs/Services-Privacy-Policy-English.pdf

9.15 Tangiblee

Tangiblee uses cookies on your website as well as within our widget to track performance in order to show the ROI of Tangiblee as well as track behavior in order to continually improve the experience.
We’ve optimized our cookies to ensure they are as small as possible and do not impact performance of your website.
Further details can be found here : https://www.tangiblee.com/help-center/what-cookies-does-tangiblee-use

10 社交插件/社交媒体功能

10.1 什么是社交插件

插件是一种小程序或程序包，可借助此类插件根据个人需要对软件进行调整和扩展。基本版本的绘图程序、媒体播放器或互联网浏览器等众多程序都支持普通用户所需的功能。此类程序的灵活度越来越大，且通过插件或附加组件进行扩展的可能性也越来越大。

10.2 我们所用的插件类型

在我们的网站上，我们在以下社交网络上建立了连接我们社交媒体配置文件的链接：

• Facebook Inc.（地址：1601 S. California Ave, Palo Alto, CA 94304, USA）
• Instagram Inc.（地址：1601 Willow Road, Menlo Park, California 94025, United States）
• Twitter Inc.（地址：1355 Market Street, Suite 900, San Francisco, CA 94103, United States）
• Youtube（由 Google Inc. 运营的一项服务，地址：1600 Amphitheater, Parkway, Mountain View, CA 94043, USA）

打开我们社交媒体配置文件的任一链接时，所用浏览器与社交网络服务器之间就会建立直接联系。此举可向社交网络提供信息，表明您使用 IP 地址访问了我们的网站并调用了链接。若在账户登录状态下通过链接访问社交网络，我们的页面内容可能链接到您在社交网络上的配置文件。这意味着，网络可直接将您对我们网站的访问分配到您的用户账户，我们将收到个人数据，例如名字、电子邮件、位置、好友列表和资料图片。通过这些数据，我们可以在页面上提供特定功能。若想阻止对该等数据的收集，可在点击相应链接之前退出登录。若在点击链接后登录到相关网络，也会进行分配。

若在访问我们的网站时通过用户账户登录 Facebook、Google 或 Instagram，相应供应商也可将对该页面的访问分配到您的用户帐户。若与插件互动，例如点击“喜欢”或“g+1”按钮，相应信息将直接传输到相应供应商在美国的服务器中并存储。此信息还将通过您在相应社交网络中的用户帐户发布，并在账户中显示给您的联系人。

若浏览网站时未在插件供应商处登录，插件收集的数据可能与个人用户账户相关。每次调用网页时，插件都会设置一个带 ID 的 cookie。由于浏览器在每次连接时都会主动向相应供应商的服务器发送此 cookie，因此 Facebook、Google 和 Instagram 原则上可以创建一份配置文件，此配置文件与此 ID 下的用户调用过哪个网站有关。如有必要，可以稍后将该标识符再次分配给一个人，例如，在稍后登录到供应商时。

如果您不希望插件供应商向您分配您的配置文件，则必须在访问我们的网站之前退出相应服务。此外，您可以在浏览器设置中选择“拦截第三方供应商的 cookie”，然后浏览器便不会向社交网站的相应服务器发送任何 cookie。但是，应用此设置后，除了插件之外，其他供应商的其他跨页功能可能不再起作用。

如需了解与数据收集之目的和范围以及数据的进一步处理和使用相关的更多信息，请参阅相应供应商的隐私政策：在隐私政策中还可找到其他信息，例如保护您隐私的权利和选项以及反对创建用户配置文件的权利：

https://instagram.com/about/legal/privacy/
https://www.google.de/intl/policies/privacy/
https://twitter.com/privacy
http://www.facebook.com/policy.php

11 Facebook 连接

我们提供由 Facebook Inc. 提供的“Facebook 连接”功能，供您在创建顾客帐户以及登录我们的网站和应用程序时选择。

如想使用此功能，首先会跳转至 Facebook。此时，需使用用户名和密码登录。我们不会获取您的注册数据。若已登录到 Facebook，此步可跳过。

之后，Facebook 会通知您其向我们传输的数据内容（公开资料、好友列表、电子邮件地址和当前居住地）。您点击“OK”按钮确认。我们将使用所传输的数据创建您的顾客账户，但不会存储您的好友列表。若通过 Facebook 账户登录，也会存储 Facebook 生成的唯一令牌（一长串字母和数字），在登录过程中交换该令牌以使用 Facebook 进行安全身份验证。

有关数据收集之目的和范围以及 Facebook 对数据的进一步处理和使用，以及对此您所拥有的权利和保护个人隐私的设置选项，请参阅 Facebook 的隐私政策。

12 您的权利

就个人数据而言，您拥有以下权利：了解存储数据的相关信息以及更正、删除、限制、转移、拒绝和撤销的权利。若认为对个人信息的处理违反了数据保护法律或个人信息保护权利受到任何形式的侵犯，您有权向主管监管机构投诉。

如有任何问题、建议或要求，请发送邮件至 internet.support@victorinox.com。

请注意，有些数据根据法律要求需保存一段时间。因此，此类数据将继续由我们储存，直到截止日期。我们将这些数据锁定在系统中，并仅根据法律要求予以使用。

13 未成年人对本网站的使用

此网站面向成人受众。禁止未成年人，尤其是 16 岁以下的儿童，向我们传输个人身份信息或注册账户以获取服务。若发现此类信息的传输，我们将从数据库中删除。孩子的父母（或法定监护人）可联系我们，申请取消或注销账户。父母或监护人需向我们提供证明其相应身份的官方文件。

14 数据安全

我们采取技术和组织上的预防措施来保护个人数据免遭未经授权人员的篡改、丢失、破坏或访问，同时保护您的权利并遵守适用的数据保护法律。

所采取的措施旨在确保您的数据的机密性和完整性，并确保我们的系统和服务在处理您的数据时保持长期可用性和恢复能力。所采取的措施还应确保在发生物理或技术事件时快速恢复数据的可用性和访问权限。

我们的数据处理和安全措施随技术的发展不断改进。

我们也非常重视自己的企业隐私。我们的员工和受委托提供服务的服务公司有义务保密并遵守数据保护法规。此外，我们仅在必要时授予其访问个人数据的权限。

15 隐私政策的改变

Victorinox 维氏可随时补充或更改本隐私政策。所有更改和补充均由 Victorinox 维氏自行决定。

上次修订：2023年5月12日。