The back of the case of the I.N.O.X. Mechanical is transparent and allows you to clearly see the mechanism behind it; what is the thinking behind that?
In general, our customers really like to be able to see the technology of a mechanical movement through the back of the case. That’s why all our automatic watches are fitted with this type of caseback.
What values or perceptions do you associate personally with the label “Swiss made?”
I think it’s something that will remain very important for purists; it will probably be a little different for the next generations of consumers. For a brand like ours that has a Swiss flag in its trademark, it is largely a matter of self-commitment to offer high-quality products that are manufactured in Switzerland, and that will remain the case in future. That’s why we invested in a center of excellence in Delémont in the Swiss Jura, where we operate our own internal research and development, and have our own assembly and production facility.
Do you also wear a Victorinox watch in your everyday life? And if so, which one?
Yes, I do, and to be honest I actually wear two; one on each wrist, and they are both I.N.O.X. models: a mechanical version on my left wrist and a quartz version on the right, each of them slightly personalized.
