品牌發展歷程

從 1884 年的一家刀具工廠白手起家，Victorinox 自此貫徹品牌的宗旨，糅合完美品質、功能性、創新性與標誌性設計於一身，就這樣屹立不倒地度過 130 多個寒暑。

時至今日，Victorinox 已經是設有五大產品線的國際企業：瑞士軍刀、家用及專業廚刀、腕錶、旅行箱包以及香水。

1884 年
Karl Elsener 一世在 Ibach-Schwyz 開設了第一家刀具工廠，他的母親 Victoria 非常支持他創業。

1891 年
Karl Elsener 一世創立了瑞士刀匠協會，他首次向瑞士軍隊供應軍人刀​​​​​​​​​​​​​​​​​​​​。
 
1897 年
正宗瑞士軍官刀及體育軍刀 (Swiss Officer's and Sports Knife​​​​) 獲得專利。這就是現在全世界知名的「瑞士軍刀」。

1909
In memoriam of his mother, Karl Elsener I chooses her first name Victoria as the brand name and registers the emblem with the cross and shield as a trademark. Today it is a registered trademark in over 120 countries.

1921
The invention of stainless steel (Inox) is a highly significant development for the cutlery industry. The combination of the two words “Inox” and “Victoria” results in today’s company and brand name – Victorinox.
 
1931
Carl Elsener II introduces automation. In 1931, Brown Boveri is commissioned to set up the world’s first all-electric hardening plant in Ibach. This guarantees that all knives are of a consistent high quality.

1945
US soldiers stationed in Europe after World War Two buy it in large quantities and it is a popular souvenir to take home.

1950
Carl Elsener III takes over the company management.

1977
The Original Swiss Army Knife becomes an exhibit for design at the Museum of Modern Art in New York.

1978
Nasa orders 50 Officer Knives Master Craftsman 

1979
Transformation of sole proprietorship “Messerfabrik Carl Elsener” into the family-owned company “Victorinox AG.”

1984
The company doubles its manufacturing and office space.

1989
Market entry for “Watches” under its Swiss Army brand in North America with its former U.S. sales partner.

1993
Opening of the first sales subsidiary in Japan.

1994
Establishment of Carl and Elise Elsener Gut Foundation with the mission to support national and international charitable projects.

1999
Market entry for “Travel Gear” with the American TRG Group in St. Louis as licensee.

2000
Establishment of the Victorinox Foundation which holds 90 % of the share capital of Victorinox AG. The remaining 10 % belong to the non-profit Carl and Elise Elsener-Gut Foundation.

2001
Launch of a clothing line in the U.S. and opening of the first Victorinox store in Soho, New York.

2005
Acquisition of the long-standing Swiss knife and watch manufacturer Wenger SA in Delémont. Wenger remains an independently operating subsidiary of Victorinox.

2007
Carl Elsener IV takes over the company management and further expands Victorinox as a global multi-product brand.

Establishment of Victorinox Swiss Army Fragrance AG.

2008
Opening of the first European Victorinox flagship store in London.

2011
Opening of the Swiss Knife Valley Visitor Center in Brunnen, Switzerland.

Carl Elsener III gets inducted into the BLADE Magazine Cutlery Hall of Fame.

2013
Integration of the Wenger knife business into the Victorinox brand.

2014
Acquisition of the travel gear business from previous licensee and establishment of the new business unit Victorinox Travel Gear AG.

Opening of a store at a prime location in the city center of Zurich.

Carl Elsener gets inducted into the BLADE Magazine Cutlery Hall of Fame

The BLADE Magazine Cutlery Hall of Fame® is the highest honor on the planet for individuals who demonstrate exceptional contributions to the world of knives. Only one or two people are inducted annually during a ceremony at BLADE Show.
Brandstore and Museum, Brunnen
Flagshipstore Zurich

2016
Construction of the Watch Competence Center in Delémont, Switzerland.

2017
Discontinuation of Apparel to focus on the core product categories.

Production of 500-millionth “Original Swiss Army Knife”.

2018
125th anniversary of Wenger.

2019
Opening of a brand store in Lausanne.

2020
After two years of construction, opening of the new distribution center in Seewen, Switzerland.

Acquisition of Zena Swiss AG, traditional Swiss manufacturer of the economy peeler.

Opening of first European Victorinox Franchise Store in Vienna.
2022
125th Anniversary of the "Original Swiss Officer’s and Sports Knife"