Stories of Fans and Creators
Made by Us, Loved by You
Fans Love our Products, We Love our Fans
We make products the way we would like to have them ourselves. This means in outstanding Swiss quality, with solution-oriented functionality. We believe in innovation for smart, creative and contemporary products. And our no-frills iconic design is based on simple, distinctive and clean lines. These brand values are defined by our promise to consumers.
As a result, the emotional connection between us and our fans is authentic. We make products for you and you choose our products because you love them. This is how we inspire each other.
Meet some of our creators and some of our fans.
Made by Andrea, loved by us
Designer Andrea García Peña loves the artistic side of her job. Learning the language of a brand in terms of colors, fonts and textures and applying them to a design is what drives her.
Andrea also loves our brand. So much so that she jumped at the chance to enter the Victorinox Limited Edition Design Contest – winning the Patterns of the World edition with her tie-dye motif. The judges of the contest – our fans around the globe – were inspired by its colorful, psychedelic style. It’s now one of ten designs on our Classic Limited Edition 2021 pocket knives.
“After many years designing, I still think “I DID THAT” when I see my work in use.”
Andrea García Peña
Designer, Querétaro
As a mechanic, social worker and nature educator, Felix Immler teaches kids and their adults how to safely handle a pocket knife. His very popular hands-on courses for Victorinox mix making toys out of things found in a forest with wilderness and survival techniques. Felix’s YouTube videos also show how a pocket knife can turn a bored kid into an energized one.
Felix is definitely one of our biggest fans. Inspired at age eight by a Huntsman pocket knife, he’s since been able to combine his love for the Swiss Army Knife and the outdoors with his commitment to teaching kids.
“It inspires me to wonder. And wander.”
Felix Immler
Pocket Knife Training Instructor, St-Margarethen
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Juegos para niños My First Victorinox, edición de animales
El director artístico olfativo, Pierre Aulas, es el cerebro creativo detrás de nuestra gama de fragancias. Cuando decidimos diseñar una nueva esencia, él escucha nuestra visión de lo que queremos. Luego, convierte esas ideas en un resumen olfativo para inspirar la creatividad del perfumista.
Para nuestro relanzamiento de fragancias de 2020, por ejemplo, le dijimos a Pierre que nos gustaría una fragancia que evocara un sentido de fortaleza, frescura de montaña y aventura. Pierre tradujo esto en “mineral, masculina, fresca y muy texturada”. Luego, le envió un resumen al perfumista, que se inspiró para elaborar la elegante, fuerte y auténtica fragancia Swiss Army Rock, que es parte de nuestra Colección Signature.
“La calidad tiene un aroma distintivo. Yo lo embotello”.
Pierre Aulas Director olfativo, París
