Stories of Fans and Creators
Made by Us, Loved by You
Fans Love our Products, We Love our Fans
We make products the way we would like to have them ourselves. This means in outstanding Swiss quality, with solution-oriented functionality. We believe in innovation for smart, creative and contemporary products. And our no-frills iconic design is based on simple, distinctive and clean lines. These brand values are defined by our promise to consumers.
As a result, the emotional connection between us and our fans is authentic. We make products for you and you choose our products because you love them. This is how we inspire each other.
Meet some of our creators and some of our fans.
Made by Andrea, loved by us
Designer Andrea García Peña loves the artistic side of her job. Learning the language of a brand in terms of colors, fonts and textures and applying them to a design is what drives her.
Andrea also loves our brand. So much so that she jumped at the chance to enter the Victorinox Limited Edition Design Contest – winning the Patterns of the World edition with her tie-dye motif. The judges of the contest – our fans around the globe – were inspired by its colorful, psychedelic style. It’s now one of ten designs on our Classic Limited Edition 2021 pocket knives.
“After many years designing, I still think “I DID THAT” when I see my work in use.”
Andrea García Peña
Designer, Querétaro
As a mechanic, social worker and nature educator, Felix Immler teaches kids and their adults how to safely handle a pocket knife. His very popular hands-on courses for Victorinox mix making toys out of things found in a forest with wilderness and survival techniques. Felix’s YouTube videos also show how a pocket knife can turn a bored kid into an energized one.
Felix is definitely one of our biggest fans. Inspired at age eight by a Huntsman pocket knife, he’s since been able to combine his love for the Swiss Army Knife and the outdoors with his commitment to teaching kids.
“It inspires me to wonder. And wander.”
Felix Immler
Pocket Knife Training Instructor, St-Margarethen
Olfactory Artistic Director Pierre Aulas is the creative brain behind our range of fragrances. When we decide to create a new scent, he listens to our vision for what we want. Then he converts those ideas into an olfactive brief that will spark the perfumer’s creativity.
For our 2020 fragrance re-launch, for example, we told Pierre we’d like a fragrance that evoked a sense of strength, mountain freshness and adventure. Pierre translated this into “mineral, masculine, fresh and very textured”. He then briefed the perfumer, who was inspired to create the elegant, strong and authentic fragrance Swiss Army Rock, which is part of our new Signature Collection.
“Quality has a distinct aroma. I bottle it.”
Pierre Aulas Olfactory Director, Paris
Feito por nós, amado por Rutger
Rutger Geerling é um fotógrafo que viaja pelo mundo captando imagens incríveis de festivais de música eletrônica. E quando dizemos que ele “viaja”, queremos dizer que VIAJA MUITO. Da Holanda, sua terra natal, até o Japão e os Estados Unidos, Rutger leva pelo mundo inteiro a paixão que tem pela fotografia e música.
Rutger é um verdadeiro fã de nossos produtos. Ele precisa levar os equipamentos de fotografia para vários lugares diferentes, e para isso usa malas especiais – mas para os itens pessoais, ele prefere malas e acessórios bonitos e leves, mas ao mesmo tempo resistentes o suficiente para pequenos equipamentos e itens profissionais.
“Leve. Sem limites. Cheio de paixão.”
Rutger Geerling
Fotógrafo, Roterdã
Feito por nós, amado por Joelle e Vivienne
Joelle Peschl e Vivienne Koch são atletas de nado sincronizado que representam a Suíça internacionalmente. Para elas, cada segundo conta, cada movimento é coordenado. Elas trabalham em conjunto para criar um lindo programa que parece fácil, mas que na verdade requer muita força. O que elas fazem no dia a dia é buscar excelência, perfeição e qualidade.
Demos à Joelle e à Vivienne o novo I.N.O.X. V para testar; ele agora tem resistência à água até 100 metros. Elas contaram que o que mais amaram nesse relógio é o fato de que, mesmo ele já sendo um ícone, nossa vontade de aperfeiçoá-lo fez com que ficasse ainda melhor. E apontaram um paralelo entre o relógio e o que elas fazem: a força e a complexidade do relógio ficam literalmente debaixo do mostrador, enquanto a beleza do relógio é o que se vê.
“É como no esporte que praticamos: a força fica abaixo da superfície e o sorriso fica acima”.
Joelle Peschl e Vivienne Koch
Atletas de nado sincronizado, Sursee
