Stories of Fans and Creators Made by Us, Loved by You

Fans Love our Products, We Love our Fans

We make products the way we would like to have them ourselves. This means in outstanding Swiss quality, with solution-oriented functionality. We believe in innovation for smart, creative and contemporary products. And our no-frills iconic design is based on simple, distinctive and clean lines. These brand values are defined by our promise to consumers.

As a result, the emotional connection between us and our fans is authentic. We make products for you and you choose our products because you love them. This is how we inspire each other.

Meet some of our creators and some of our fans.

Made by Andrea, loved by us

Designer Andrea García Peña loves the artistic side of her job. Learning the language of a brand in terms of colors, fonts and textures and applying them to a design is what drives her.

Andrea also loves our brand. So much so that she jumped at the chance to enter the Victorinox Limited Edition Design Contest – winning the Patterns of the World edition with her tie-dye motif. The judges of the contest – our fans around the globe – were inspired by its colorful, psychedelic style. It’s now one of ten designs on our Classic Limited Edition 2021 pocket knives.

“After many years designing, I still think “I DID THAT” when I see my work in use.”
Andrea García Peña
Designer, Querétaro
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Made by us, loved by Felix

As a mechanic, social worker and nature educator, Felix Immler teaches kids and their adults how to safely handle a pocket knife. His very popular hands-on courses for Victorinox mix making toys out of things found in a forest with wilderness and survival techniques. Felix’s YouTube videos also show how a pocket knife can turn a bored kid into an energized one.

Felix is definitely one of our biggest fans. Inspired at age eight by a Huntsman pocket knife, he’s since been able to combine his love for the Swiss Army Knife and the outdoors with his commitment to teaching kids.

“It inspires me to wonder. And wander.”
Felix Immler
Pocket Knife Training Instructor, St-Margarethen
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  • My First Victorinox Children Sets, Animal Edition
  • My First Victorinox Children Sets, Animal Edition
  • My First Victorinox Children Sets, Animal Edition

My First Victorinox Children Sets, Animal Edition

Dolphin
TWD 1’600 TWD 
In den Warenkorb
  • My First Victorinox H
  • My First Victorinox H
  • My First Victorinox H

My First Victorinox H

blue transparent
TWD 1’280 TWD 
In den Warenkorb
  • ''Crafting with the Pocket Knife'' A Practical Companion
  • ''Crafting with the Pocket Knife'' A Practical Companion
  • ''Crafting with the Pocket Knife'' A Practical Companion

''Crafting with the Pocket Knife'' A Practical Companion

German
TWD 1’000 TWD 
In den Warenkorb
  • ''Crafting with the Pocket Knife'' A Practical Companion
  • ''Crafting with the Pocket Knife'' A Practical Companion
  • ''Crafting with the Pocket Knife'' A Practical Companion

''Crafting with the Pocket Knife'' A Practical Companion

English
TWD 1’000 TWD 
In den Warenkorb

Made by Pierre, loved by you

Olfactory Artistic Director Pierre Aulas is the creative brain behind our range of fragrances. When we decide to create a new scent, he listens to our vision for what we want. Then he converts those ideas into an olfactive brief that will spark the perfumer’s creativity.

For our 2020 fragrance re-launch, for example, we told Pierre we’d like a fragrance that evoked a sense of strength, mountain freshness and adventure. Pierre translated this into “mineral, masculine, fresh and very textured”. He then briefed the perfumer, who was inspired to create the elegant, strong and authentic fragrance Swiss Army Rock, which is part of our new Signature Collection.

“Quality has a distinct aroma. I bottle it.”
Pierre Aulas
Olfactory Director, Paris
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  • 100 ml

Rock

100 ml
TWD 3’200 TWD 
In den Warenkorb
  • 100 ml

Morning Dew

100 ml
TWD 3’200 TWD 
In den Warenkorb
  • 100 ml

Black Steel

100 ml
TWD 3’200 TWD 
In den Warenkorb
  • 100 ml

Steel

100 ml
TWD 3’200 TWD 
In den Warenkorb
  • 100 ml

Swiss Army Sport

100 ml
TWD 2’800 TWD 
In den Warenkorb

Made by us, loved by Rutger

Rutger Geerling is a photographer who travels the world, capturing amazing images of electronic music festivals. And when we say ‘travels’, we mean A LOT. From his native Netherlands to Japan and the United States, Rutger takes his passion for dance music photography with him all around the world.

Rutger is a genuine fan of our products. His photography equipment needs to go everywhere with him and for this he is using specialist cases, but for his personal items he prefers travel gear that is nice and light, while at the same time sturdy enough for his smaller professional items and equipment.

“Lightweight. Limitless. Passion-filled.”
Rutger Geerling
Photographer, Rotterdam
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  • Lexicon Hardside Global Carry-On
  • Lexicon Hardside Global Carry-On

Lexicon Hardside Global Carry-On

black, 34 l
TWD 19’200 TWD 
In den Warenkorb

Made by us, loved by Joelle and Vivienne

Joelle Peschl and Vivienne Koch are synchronized swimmers who represent Switzerland at international level. For them, every second counts, every movement is coordinated. They work together to create a beautiful program that looks effortless, but is in reality rooted in strength. What they do every day is all about excellence, perfection, quality. 

We gave Joelle and Vivienne the new I.N.O.X. V to test, which is now water-resistant to 100m. They told us what they loved about this timepiece is that even though it was already an icon, our desire for improvement made it even better. And they see parallels between it and what they do: the strength and complication of the watch is literally below the dial, while the beauty of the watch is what you see.

“It’s like our sport – there’s strength below the surface and a smile above it.”
Joelle Peschl and Vivienne Koch
Synchronized Swimmers, Sursee
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  • I.N.O.X. V
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I.N.O.X. V

Black, 37 mm
TWD 22’300 TWD 
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  • I.N.O.X. V
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I.N.O.X. V

White, 37 mm
TWD 20’800 TWD 
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I.N.O.X. V

Grey, 37 mm
TWD 22’300 TWD 
In den Warenkorb
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I.N.O.X. V

White, 37 mm
TWD 20’800 TWD 
In den Warenkorb
  • I.N.O.X. V
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I.N.O.X. V

White, 37 mm
TWD 21’200 TWD 
In den Warenkorb
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I.N.O.X. V

Blue, 37 mm
TWD 22’700 TWD 
In den Warenkorb

Stories from Fans and Friends